393: The Importance of Narrowing Down Your Niche

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 16 September 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service. But I get it! When you’re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly. We’re going to explore this notion of digging into a niche and I believe this can set you apart and move you forward more than SO many other top business practices. If you’re not sure if you need to drive down into a niche, or aren’t certain how to find the right niche, or just want to inspect your biz a bit to be sure your niche is the right target for YOUR goals and trajectory, this is your episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/narrow/

Transcript

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0:00.0	You're looking at more than just the product and service you offer.
0:05.1	You want to dig into the people you want and are able to serve the most.
0:09.4	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:15.0	and helping you to navigate both the messy and the magical seasons of this thing called
0:19.2	life.
0:20.2	I'm a small town mama who took a $300 camera, grew a successful photo-biz, and now I
0:24.5	work from home in Runa7 figure online business.
0:27.3	I teach you the tried and true secrets to building a career you adore.
0:31.2	Shia away from the real talk?
0:32.8	No way.
0:33.8	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:37.7	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:41.7	school.
0:42.7	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:46.0	while you learn.
0:47.3	This is the Gold Digger Podcast.
0:49.9	I was recently on a fun catch-up call with my mastermind girls from a few years back,
0:54.1	and one of them asked me, Jenna, what trends do you anticipate coming in the next year?
0:59.5	I told them with confidence that I feel like people are wanting to find more specialized
1:04.4	solutions versus just general services and products and offers.
1:09.4	As consumers, we are getting hyper-specific in the way that we use the internet to purchase
1:14.1	and learn and consume and explore.
	...

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