What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked on my weekly Q&A call with my coaching students. Enjoy.

How do you know when it's time to invest in a variation of your product versus investing in

more inventory of your existing product? An excellent question. I was pondering about this and now I'm

like, gosh, so many thoughts are coming through my head now about the best way to go by answering

this. I'm thinking about back in the time when we took that step to get to the next level. I've talked about this before, but you're going

to reach this kind of tipping point in your brand. It's roughly around $10,000 a month in sales.

When you're running, when you get to about $10,000 a month in sales, you kind of hit that tipping

point where you get kind of stuck

where in order to really get to the next level, you're probably going to have to take on

outside investments. You're going to have to borrow money from a bank, from wherever you can get

it, but you're going to need to borrow significant money. And the two things you're going to

use that money on are more advertising and more skews. Now, this question

is kind of going into the more skews. Do you order more skews like more variations or do you just

order a crap ton more inventory of the existing skews that you have. Here's what I would say.

If I was to go back in time and relive this moment,

I would order more inventory before I ordered more variations

if I was selling out of my current variations.

Here's kind of my thought process behind this methodology.

Let's say I have three skews, three different variations of my product. And I'm, again,

I'm implementing the strategy of like, okay, more skews. You got to keep releasing new variations,

new products. That's how we scale. That's how we increase our net income. But I'm getting into that pinch,

that financial pinch of like, I'm making some profit, but not quite enough profit to order

...