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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#392: Great CX in regulated industries, with Meghan Fishburn, AgencyQ

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 12 July 2023

⏱️ 22 minutes

🧾️ Download transcript

Summary

Today’s episode is brought to you by AgencyQ, an award-winning team that believes in the power of experience, creating technology and customer experiences that work in harmony to break down barries to personal interactions and serve people as individuals.

Today we’re going to talk about creating great customer experience in highly regulated industries.

To help me discuss this topic, I’d like to welcome Meghan Fishburn, SVP Client Strategy at AgencyQ.

RESOURCES

AgencyQ website: https://www.agencyq.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company


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Transcript

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0:00.0

Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise

0:06.7

and technology platform leaders about the people, processes, and platforms that make marketing

0:11.7

and customer experience successful, scalable, and sustainable.

0:16.0

This is what creates an Agile Brand.

0:17.8

I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and

0:22.5

CX leaders and teams as principal and chief strategist at GK5A and bestselling author

0:29.2

keynote speaker, entrepreneur, and Agile certified coach.

0:33.6

The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack

0:38.0

technology services, talent services, and real world application.

0:42.8

For more information, go to tksystems.com.

0:47.4

To sign up for the Agile Brand newsletter and get the latest insights and articles on

0:51.1

marketing technology and CX, or to purchase a copy of my latest book, House of the Customer,

0:57.1

go to GregKielstrom.com.

0:59.2

You can also find all my books on Amazon and other retailers, and now on to the show.

1:07.8

Today's episode is brought to you by Agency Q, an award-winning team that believes in

1:12.0

the power of experience, creating technology and customer experiences that work in harmony

1:16.9

to break down barriers to personal interactions and serve people as individuals.

1:22.0

Today we're going to talk about creating great customer experience and highly regulated

1:25.7

industries.

1:26.8

Shall we discuss this topic?

1:28.1

I'd like to welcome Megan Fishburn, SVP client strategy at Agency Q.

1:33.1

Megan, welcome to the show.

...

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