391: Taking Local Businesses Online: $500k in Sales in Year 1

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 11 June 2020

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year?

And more importantly, could you apply the same strategies to help local businesses take their products online?

This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.

One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online.

So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online.

What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.

Tune in to hear:

How Dustin approached Ryan with a win-win partnership.
The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year.
How they got their product into 50+ Walmart stores.
And how anyone can apply the same online and offline marketing strategies into their own business.

Full Show Notes: Taking Local Businesses Online: $500k in Sales in Year 1

Transcript

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0:00.0	It's no secret local stores are hurting right now, but in every crisis there's opportunity.
0:06.0	Here's how one side hustle show listener helped a local store find new distribution channels
0:10.1	and sell half a million dollars worth of their product.
0:13.2	What's up, what's up, Nick?
0:18.2	Loper here, welcome to the Side Hustle show because the best way to predict the future is to create it.
0:23.7	I'm excited to welcome a long time side hustle show listener Dustin Reikman to the program today
0:29.0	to share a really unique side hustle and I think a timely one helping local stores reach a wider
0:35.0	audience by taking some of their inventory or some of their top products online.
0:39.7	A couple years ago Dustin turned his digital marketing skills that he learned in his side hustle a long-running A long running
0:45.0	running blog called Engaged Marriage.com.
0:48.0	turned those into a new consulting business.
0:50.0	And one of his clients was a local butcher shop.
0:53.2	And as you'll hear in this call, he loved the product, kind of a higher end,
0:57.6	clean ingredient meat stick, and felt there was opportunity to reach way more customers.
1:03.9	Stick around in this one to hear how Dustin set up this win-win partnership,
1:07.6	how they sold $500,000 worth of Fire Creek snacks in their first year,
1:12.3	including distribution deals with dozens of local
1:14.4	Walmarts, and the online and offline marketing strategies you can apply today.
1:19.4	Notes and links for this one, along with the full text summary with all of Dustin's top tips from the call
1:24.0	are at side hustle nation.com slash Fire Creek all one word.
1:28.4	One thing that you'll hear in this episode and really throughout the side hustle
1:31.8	show archives is that an
	...

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