390: YouTube for Freelancers: The Surprising 6-Figure Strategy
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 4 June 2020
⏱️ 45 minutes
🧾️ Download transcript
Summary
How does a YouTube channel with less than 300 subscribers generate 6-figures a year?
In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers.
Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures.
Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year!
(Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.)
In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away.
Tune in to hear Joshua explain:
- How he’s generating high value leads on YouTube with less than 300 subscribers
- The tools and techniques he’s using to optimize his YouTube videos to rank well
- How he bundled individual low paying freelance gigs for a high-value service
Full Show Notes: YouTube for Freelancers: The Surprising 6-Figure Strategy
Transcript
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| 0:00.0 | What's up? What's up? Nick Loper here. Welcome to the Side Hustle Show because your |
| 0:04.7 | earning power doesn't have to stop at 5 o'clock when you check out. I am |
| 0:09.2 | excited to welcome Joshua Lysick back to the program. Joshua, what's going on man? |
| 0:14.0 | Hey, I'm pretty stoked to be here today. Thanks for having me on again, Nick. |
| 0:17.0 | You bet. So you might remember Joshua from back in the Archives, he was a guest on episode 201, which aired in late 2016, where we talked |
| 0:26.7 | about the OPA plan, this was other people's audiences. An excellent episode, an episode I still refer people back to all the time, classic side hustle show. |
| 0:36.8 | In any case, today Joshua is back on the program. |
| 0:39.9 | He is a sought after ghostwriter. |
| 0:42.8 | You can find him at entrepreneurs WordSmith.com |
| 0:46.6 | who over the course of his ghost writing career, |
| 0:48.6 | his freelancing career has gone from a buck 67 an hour from his first gig, a fiver gig, to over half a million dollars |
| 0:56.5 | in sales in a single year. So I want you to stick around in this episode to hear how Joshua |
| 1:01.8 | is generating high value leads on YouTube of all places |
| 1:06.0 | from a channel that at the time we're recording this has less than 300 subscribers. |
| 1:11.8 | It's an innovative marketing strategy. |
| 1:15.0 | I think you can apply right away. |
| 1:16.8 | Notes and links from this episode, |
| 1:18.4 | plus the full text summary with all of Joshua's top |
| 1:21.3 | tips from the call are at |
| 1:22.8 | side hustle nation.com slash Joshua. |
| 1:25.8 | Now as your business grows you'll need an invoicing |
| 1:29.0 | an accounting system that works as hard as you do. |
... |
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