391. How She Landed Kim Kardashian as a Customer + The Marketing Strategies Behind Product Based Businesses with Jacqueline Snyder, The Product Boss

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 20 June 2024

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you have a product based business, this episode is for you! Natalie sat down with The Product Boss herself, Jacqueline Snyder, to get the scoop on how to market + sell your products – from the difference between service and product based marketing, growing your visibility and sales + pricing strategy to selling wholesale, influencer marketing, and motherhood… this episode is packed with the specific strategies and insights you need to take your product business to the next level. Press play to dive in! TIMESTAMPS 1:45 - Introduction + How Jacqueline Got Started 7:40 - Getting Your First Customers + Selling Your Products 9:30 - Building Your Audience + Your Waterfall of Sales 10:45 - The Process of Selling Wholesale 12:40 - Story of Kim Kardashian + Carrie Underwood Validating Her Product 14:30 - Influencer Product Marketing 16:10 - The Core 4 Foundations + Biggest Mistakes People Are Making 18:45 - Pricing Strategy + “Charging Your Worth” 22:45 - Hero Products + Active/Passive Sales 26:30 - TikTok + Working With Agencies 29:20 - Your Job As A Founder 33:15 - Motherhood + Starting A Business During That Season 42:00 - Free Training Invitation + Closing Thoughts RESOURCES + LINKS Get free Bossbabe bonuses when you join Business By Design at https://bossbabe.com/bbd Join Jacqueline’s Free Training To Get Clear On Your Brand, Attract More Customers + Grow Your Business Join The Société: The Place to Build A Freedom-Based Business Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Jacqueline Snyder: @theproductboss

Transcript

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0:00.0	Just a quick note to let you guys know that we will now be releasing episodes on Thursdays and Saturdays instead of Tuesdays and Thursdays.
0:08.0	We've noticed that so many of you listen more on those days and so we're going to release the episodes
0:13.4	accordingly. We'll do it as a test and see how it goes. I'm always open to
0:17.5	feedback if you want to drop me a DM at I am Natalie but yeah the
0:21.0	episodes will now be Thursdays and Saturdays.
0:23.4	Welcome back to the Boss Bay Podcast.
0:25.6	I am so excited for this episode because we generally talk on here a lot about
0:31.4	service-based businesses and if you listen to my episode a couple
0:36.3	of weeks ago where I announced that I just co-founded a brand new company then you'll
0:41.7	know why I was doing a lot of digging in this episode because I
0:45.8	interviewed Jacqueline Snyder she is the force behind the product boss she hosts the
0:51.7	product boss podcast and she helps product-based businesses grow their systems,
0:56.2	visibility and sales to create the life and business that they want. They have coached
1:00.8	over 50,000 students in their courses,
1:03.9	workshop and masterminds, anywhere from startups
1:06.6	to multi-million dollar businesses.
1:09.0	And so I was selfishly really, really excited
1:12.0	to interview her to talk about the difference
1:14.8	between service-based business marketing and product-based business marketing.
1:19.2	For me, getting into a new product-based business, I feel like I'm really starting from the beginning.
1:25.4	Yes, I had a supplement company back in the day, but it's been a long time and I never got that to the level that I have Boss Bab, so I'm really excited to be learning
1:36.4	and starting from the beginning and getting to learn from people like Jacqueline.
	...

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