Welcome back to the Busway Podcast. Okay today I'm really excited because we are talking about some of the biggest shifts that I feel business owners and digital CEOs need to make to exponentially grow their business this year especially.

I'm going to share three simple shifts you can make that will help you achieve your goals in half the time.

Literally working less to make more and if you're rolling your eyes thinking y yep, easy for you to say, or you have no idea what my business is that, you have no idea how burned out I am, whatever it is, I do think these tips will work regardless of what stage your business is in, whether you're just starting getting a bit of

traction or ready to scale. I think it will help you to learn how to scale without the

burnout and actually understand the mindset shifts that you need to make to create more value and get paid a bit more.

So we're going to talk delegation, focus, time, so much more.

I'm really, really excited about this one. I think it's super important so with that let's dive in.

Let's start with the first shift that is going to revolutionise the way you think about your business.

You ready? It's time to completely break through the myth that time equals value.

Seriously, this belief is not serving you to get to your next level.

A lot of people struggle with this and I've been there as well.

I think we've been ingrained with the idea that the harder we work and the more time we put in, the more value we add and the more successful will be.

But let me tell you, it is not just exhausting, but it's ineffective.

I mean, to be honest, even if you're a coach or a coach, not just

it's exhausting but it's ineffective. I mean to be honest, even if you're a coach or a consultant,

you might believe that the more time you give your client, the more valuable your program is.

That is not true.

The more results you help your client achieve, the more

ROI they get, what they actually come to you for in the first place, that's valuable. They won't say,

hey Natalie, I know you could teach me this one thing in 60 minutes, but I'll pay way more for it if you deliver it in five hours instead.

Like, to be honest, it's probably the opposite.

They're more likely to want the most efficient way to get the best results possible and they'll pay for that.

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