391: Create raving fans and learn how to get people excited about your message with Laura Belgray

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 8 July 2019

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

In This Episode You Will Learn About: Bringing your personality into your writing Captivating your audience How to nail your unique brand personality Delivering value to your audience Creating profitable copy Speaking your audience’s language Resources: Learn more: talkingshrimp.com Instagram: @talkingshrimpnyc Facebook: Talking Shrimp Show Notes: Laura Belgray describes her zone of genius as writing in a way that gives other people permission to be who they are. I’ve been a big fan of hers since I came across her work in 2014 and I’m so excited to have her on the show. In this episode Laura gives golden and easy-to-implement tips for writing emails that will captivate your list, injecting your writing with personality and making your brand stand out. If you have any struggles around copywriting, you will not want to miss this conversation. Question Highlights: What is your zone of genius? And how did you discover it? If you’re thinking, wait, I would say this to my friend, but I'm afraid to say it to my list, what should you do? How do you make your emails fresh and interesting? Do you have tips to add personality to writing? How can you turn copy into something that is profitable? Guest Bio: Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen first-hand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV and don’t skip the commercials, you just might see her words on air. Earn Your Happy is a production of Crate Media

Transcript

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0:00.0	Hey everyone, it's that time of year again.
0:05.6	Everybody's talking about forming new habits, new you, new life.
0:10.6	You guys, change your habits, change your life, right?
0:13.1	That's all we talk about.
0:14.5	And I'm sure you've started some new habits this year.
0:16.5	I know that I have, but how are you going to track those habits?
0:19.8	Because what you don't measure doesn't get results.
0:23.0	And have you ever wondered which of your habits are the most important and how often should
0:27.2	you track?
0:28.2	And how do you make them weekly, monthly?
0:29.2	A lot of people know that they need to improve their habits, but they don't know where to start.
0:33.4	I have suffered with this as well.
0:35.5	And that's why I think you're going to love growth day.
0:37.5	It's the world's number one self improvement system.
0:40.3	I have committed to using it daily.
0:43.2	If you go watch my stories, you're going to see that I have been using their journaling
0:47.9	system and their tracking system.
0:49.5	And I am obsessed.
0:50.5	This is something that I do in my life.
0:52.5	Chris has committed with me.
0:54.1	Growth day helps you track proven habits that lead to long term success, well-being,
0:58.4	and positive relationships.
	...

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