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This is Optimal Living Daily.

How to go from successful to very successful and why most people can't it by Benjamin Hardy of Benjamin Hardy.com

and I'm your narrator, Justin Mollick, reading you blogs every single day of the year, including

holidays. Without further ado, let's get right to it as we optimize your life.

How to go from successful to very successful and why most people can't do it by Benjamin Hardy of

Benjamin Hardy.com

Success is an obsession.

Many people want it more than anything else, and they'll sacrifice everything to have it,

which is often the cost of admission.

But there's a problem. Sustaining success

and going beyond success is nearly impossible for most people. Hence Greg McEwan, author of Essentialism,

questions, why don't successful people and organizations automatically become very successful?

McEwan's answer is succinct. Success is a catalyst for failure. Being invisible

is easy. When you make mistakes, you're the only one who notices. Even being the underdog is easy.

If you fail, you're justified in doing so. But when the spotlight is on you, everyone is waiting

for you to fail. The external pressure often becomes

too overpowering, smothering the values and vision it took to become successful in the first place,

which is why success is often a short-lived experience. People come and go. Very few remain on top

for long. For example, only eight NFL teams have won the Super Bowl back to back.

...