The theme of today's show is excellence. And really, that's what Purple Patch is really all about.

It's about trying to help people get the most out of themselves. Whether it's working with an athlete,

working with a busy time-starved executive, or leadership teams and extended teams within

organizations. We love that word, excellence. I get to

invite a special guest today, someone that I've known for almost 15 years, Brad Storberg, and we're

going to unpack some of the insights in his book, The Way of Excellence. But as you listen to today's

show, if you'd like to further the conversation with Purple Patch, whether you're

interested in one of our squad programs to get ready for a running event or a triathlon event,

making sure that you go on your journey of excellence without sacrificing the broader aspects

of life as well as, of course, your health, then feel free to reach out for a complementary

needs assessment. It's a pressure-free call where we want to help you set the vision, the guide and the roadmap. And if that means that a part of Purple Patch programming is suitable for you, we'll get you on to the right program. And if you're listening as a leader, we referenced in today's conversation, Windcycle, our leadership program, quite a bit. If you'd like to learn more about that for your team and your organisation, reach out to the same address. Info at purple patchfitness.com. I would love to have a conversation with you about that. All right, without further ado, enjoy the show. I'm Matt Dixon and welcome to the Purple Patch podcast. The mission of Purple Patch is to empower and educate every human being to reach their athletic potential.

Through the lens of athletic potential, you reach your human potential.

The purpose of this podcast is to help time-starved people a great sport into life.

And welcome to the Purple Patch podcast, as ever, your host Matt Dixon.

And today, this is a conversation that I've been waiting for weeks to have.

I'm incredibly excited.

I get to welcome back for, I think, the third time on the Purple Patch podcast, Brad Storberg.

If you don't know Brad, he's a best-selling author, is a performance coach,

and he's a writer on performance, well-being and sustainable excellence.

He explores how people can pursue meaningful values aligned growth and satisfaction without falling into that old trap of burnout and superficial achievement.

It is so parallel to Purple Patrick's unbelievable and my old journey.

And in fact, Brad and I have known each other for almost 15

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