You are talking over people's heads.

CEO will come to me and I say, your product is so good and you're so close to it,

you no longer know how to talk about it simply.

And that's what's costing you money.

When you're coming up with your survival soundbites, nuance is not your friend.

These soundbites, they're worth tens of millions of dollars, and they're just words.

Your customer, their life has been disrupted by the problem you solve.

And when you actually call that problem out, they pay attention.

There couldn't be anything more important than getting that right.

Hey, it's podcast producer Bobby Richards,

and I've got a quick question for you.

When it comes to your marketing,

is it actually cutting through all the noise,

or is it just adding to it?

I ask this because if it's not clearly telling your customers

how you can solve their problem,

they will not buy from them.

But don't worry because this is exactly why we created story brand your business.

It's a brand new hands-on live marketing workshop taught by Donald Miller himself,

happening January 28th and 29th here in Nashville, Tennessee.

At the event, Don will personally teach you the proven story brand framework

that's helped thousands of businesses clarify their message. Plus, his brand new messaging campaign framework that's helped thousands of businesses clarify their message,

...