4.8 • 2K Ratings
🗓️ 22 September 2025
⏱️ 72 minutes
🧾️ Download transcript
Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast and going back to the foundation of great messaging.
In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth.
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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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| 0:00.0 | The way most people talk about their businesses, it isn't working. |
| 0:04.0 | Most companies, if you go to your website, I cannot tell what problem you solved. |
| 0:08.0 | You're talking about a bunch of stuff I don't care about. |
| 0:10.0 | You're making a lot of mistakes. |
| 0:12.0 | And so listen, this is the key to phenomenal growth in your business. |
| 0:16.0 | By the end of the next hour, I want to give you a framework. |
| 0:20.0 | You're going to invite customers into a story |
| 0:22.8 | in which they use your product to win the day in their life. And you are going to help the |
| 0:29.1 | hero win. |
| 0:34.3 | Hey, it's podcast producer Bobby Richards. and I've got a quick question for you. |
| 0:37.7 | When it comes to your marketing, is it actually cutting through all the noise, or is it just adding to it? |
| 0:43.2 | I ask this because if it's not clearly telling your customers how you can solve their problem, they will not buy from them. |
| 0:49.6 | But don't worry because this is exactly why we created Story Brand Your Business. |
| 0:55.0 | It's a brand new hands-on live marketing workshop taught by Donald Miller himself happening January 28th and 29th here |
| 1:01.4 | in Nashville, Tennessee. At the event, Don will personally teach you the proven story brand framework |
| 1:06.5 | that's helped thousands of businesses clarify their message, plus his brand new messaging campaign |
| 1:11.8 | framework that's designed to help you compete in today's AI-driven market. And you won't just |
| 1:16.5 | learn the frameworks. You'll learn how to implement them into your business right away. You'll |
| 1:21.4 | craft a controlling idea that drives every piece of your marketing, create survival soundbites |
| 1:26.1 | your customers actually remember, and build |
| 1:28.5 | a complete messaging campaign that works. And throughout it all, you won't be doing it alone. |
| 1:33.7 | You'll be part of a small group of business owners just like you, and receive live coaching |
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