#39: From Setbacks to Innovation - Building the Future of Thermal Imaging with SatVu (feat. Anthony Baker, Co-Founder & CEO)

NewSpaceVision

Technology

4 • 4 Ratings

🗓️ 6 December 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to build a revolutionary Earth observation company, weather the failure of a flagship satellite, and emerge stronger than ever? Anthony Baker, CEO and co-founder of SatVu, joins us for an inspiring and deeply insightful episode of the New Space Vision podcast to share his journey.

Anthony’s career spans over 35 years in the space industry, including pivotal roles in regulatory bodies, NATO, and various startups across the globe. In this episode, we explore the genesis of SatVu, which is poised to redefine thermal satellite imaging. With applications ranging from industrial monitoring and national defense to combating climate change, SatVu’s high-resolution thermal satellites offer unparalleled insights into activity patterns across the globe.

But the road hasn’t been easy. Anthony recounts the emotional highs of launching their first satellite and the crushing reality of its unexpected failure. In an admirable testament to resilience, SatVu rebounded with innovative product development, enhanced customer engagement, and a bold vision for scaling their constellation.

Along the way, Anthony shares hard-earned advice for aspiring space entrepreneurs, the challenges of creating new markets, and the importance of solving real-world problems with cutting-edge technology.

Follow Anthony & SatVu:

https://www.linkedin.com/in/anthonybaker2/

https://www.satellitevu.com/

https://www.linkedin.com/company/satvu/

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This podcast is sponsored by LiveEO. For more information on how Earth observation can help your company, contact:

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Transcript

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0:00.0	Great story and then it failed, yeah, that week that you mentioned.
0:07.8	And so it all came crumbling down quite severely.
0:11.4	So yeah, being CEO, founder, co-founder, you really know it when you have a failure like
0:17.8	that because even my co-founder looked for me and goes
0:20.8	now what so because he's not from the space industry
0:24.3	he was there to do something with danger and it
0:26.4	all of a sudden it disappeared and so you get
0:28.6	you know the staff your management
0:31.0	the customers the investors
0:33.4	the press are all looking at the CEO
0:36.2	going now what are you going to do?
0:38.3	All right down, lift off, the clock is started.
0:45.3	Speed is the signal one.
0:48.3	We have a lift off.
0:50.3	We have a lift off.
0:53.3	Hello and welcome to the new Space Vision podcast sponsored by Live You,
0:58.0	where we discuss New Space Technology, finance and innovation with executive founders and more exciting people from the startup and new space ecosystem.
1:05.0	I'm Sim Chivara and I'm Dani Zidl and together we are the founders of the Earth Observation Company, Lifeview, and New Space Vision.
1:12.8	Today, we are here with Anthony Baker, who is the founder and CEO of SETVU, which is launching a constellation of high-resolution thermal satellites.
1:20.6	And I'm really excited because, Anthony, you are a space veteran, and I checked, checked actually that you graduated in satellite communications
1:29.9	35 years ago.
1:31.6	Oh, please.
	...

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