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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

389: The Real Story Behind How I Started Creating Online Courses

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 2 September 2020

⏱️ 45 minutes

🧾️ Download transcript

Summary

My very first dive into the deep end of the online course world was the result of a friend’s comment on a social media post. She was signed up for this “discovery” call with a business consultant and told me I should hop on, too. By the end of that call I was pitched a course and I made the investment, and those two choices were the start of my career as course creator. Kylie is back on the show to ask me all the questions about online courses, what my very first course looked like, what I did to change my strategies from launch one to launch two, and I even challenge her on her own course creation objections… Plus, you have to hear about the email I sent to Amy Porterfield in 2016, back when I was a student, like you, looking for the next step in my business.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/creatingcourses/

Transcript

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0:00.0

For $40 million dollars value, all for $9.97.

0:05.0

And you're like, wait, what?

0:07.0

Where did you get that number?

0:09.0

Yes, unless somebody has paid you $40 million dollars, it's not worth that.

0:14.0

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers

0:19.0

and helping you to navigate both the messy and the magical seasons of this thing called life.

0:24.0

I'm a small town mama who took a $300 camera, grew a successful photo biz

0:28.0

and now I work from home in Rema 7 figure online business.

0:31.0

I teach you the tried and true secrets to building a career you adore.

0:35.0

Shia away from the real talk? No way.

0:37.0

Money, hardship, growth, loss and marketing are all topics we discuss here.

0:41.0

Think of this as your one stop shop for happy hour with a gal pal mix with business school.

0:46.0

Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged while you learn.

0:51.0

This is the Gold Digger Podcast.

0:54.0

My very first dive into the deep end of the online course world was a result of a friend's comment on a social media post.

1:01.0

She had signed up for this discovery call with a business consultant and told me that I should hop on to.

1:07.0

By the end of that call, I was pitched a course and I made the investment and those two choices were the start of my career as a course creator.

1:15.0

That might make it sound like I just snapped my fingers and boom, I was ready to launch my first program and I can assure you.

1:21.0

That was not the case, but I can also tell you that creating a course is totally in the realm of possibility for you if you want it to be.

1:29.0

Kylie, my podcast producer is back on the show to ask me all the questions about online courses.

1:35.0

What my first course looked like, what I did to change my strategies from launch one to launch two.

1:40.0

And I even challenge her on her own course creation objections.

...

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