We are always marketing ourselves whether we know it or not. "You can't get rabid fans without rabid detractors." -Scott Stratten The Cheat Sheet: How he uses his appearance to his advantage. What can you learn from his speech at The Venetian? Scott debunks the myths of social media. How did his jackass whisper statement become his mantra? What two things will he never talk about and why? And so much more... If someone has ever made a negative personal comment directed at you you know how hard it is to brush it off. Our guest for today has learned firsthand how to let go of detractors and focus on the people who support him. Scott Stratten has been named one of the key influencers in the world. He's also the head honcho of Unmarketing, author of several books including one by that same name and is an international keynote speaker. We talk about what "unmarketing" is, why it stirred up so many naysayers and how he's dealt with them (and more) on episode 389 of The Art of Charm. Click Here to Support The Show and Get 10% Off Onnit! Today's show is also brought to you by Casper, Get $50 toward any mattress purchase by visiting Casper and using promo code AOC! More About This Show: If you saw Scott Stratten on the street you might mistake him for a homeless man; he's well-bearded with long hair, tattoos and usually wears jeans and a tee. But that appearance misleads many folks; Scott is a famous author, keynote speaker and entrepreneur who made his biggest splash with his Unmarketing brand. Today we talk about what that term unmarketing means, the commotion it stirred up (and continues to stir up), why he welcomes thoughtful debates and ignores trolls, and how important it is to create connections and build networks in every area of your life. Unmarketing simply means to stop marketing, start connecting and engaging. It's the idea that we become experts, position ourselves as such in front of our target markets so they chose us when the time comes. It is NOT the traditional means of marketing: splashing your goods and services in front of anyone with no regard for whether or not they're part of your target market. Unmarketing doesn't just apply to entrepreneurs and business owners though, it applies to all of us. Scott says we are all marketing and creating our own branding whether we know it or not. All of us are never not under review in any area of our lives from work to our relationships. Keeping with that idea he's been able to separate the critics from the trolls, and his advice applies for all of us. First and foremost he believes legit criticism is needed, and you'll know it's legit because it's not personal. The minute it becomes personal don't engage. Second, our job is never to convince others not to hate you; doing so simply drains your energy and your strength, don't waste your time on those people. He also gives a great example of how he dug his well before he was thirsty, and shares how that ties into unmarketing. We talk about the myths of social media, and much more! Thanks to Scott for sharing his wisdom and special thanks to you for being here! We'll see you next time on The Art of Charm. THANKS SCOTT STRATTEN! If you enjoyed this session of The Art of Charm Podcast, let Scott know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Scott on Twitter! Resources from this episode: Scott Stratten's web siteUnpodcast, Scott's podcastUnmarketing, Scott Stratten's book Scott Stratten on Twitter The Art of Charm bootcamps You'll also like: -The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad! Email me instead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREE AoC app for iPhone Email [email protected] Give us a call at 888.413.7177 Stay Charming!