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Bourbon Pursuit

388 - Is There A Small Brand Problem? and 2022 Prediction Results on Bourbon Community Roundtable #75

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 15 December 2022

⏱️ 66 minutes

🧾️ Download transcript

Summary

Its Bourbon Community Roundtable #75 and in this episode we focus on one major topic and then end the show looking back at this year in bourbon. Last week, the team at Breaking bourbon came out with an article called Does Bourbon Have A Small Brand Problem. It was a fascinating article because it talks about many of the interesting things we see about craft brands. Are people only interested interested in heritage brands? Is there a big knowledge gap? Is this a problem because of the unfair playing field with the three tier system? Are there too many choices or do brands just lack hype? In the last part of the show, I revisit all of our 2022 predictions to see who got it right and who got it wrong. Show Notes: Does bourbon have a small brand problem? Are small brands at an inherit disadvantage? Do brands need a level of hype to survive? Is there a lack of trust or knowledge? What was your 2022 prediction and did you get it right? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon

Transcript

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0:00.0

Real quick, funny story. My employees have iPhones, but for some reason, a couple of them had my I cloud ID. And I thought I had turned off all the I cloud things, but I guess I didn't on reminders. Like, I kept forgetting the kids need to take showers like every other night or something. And I put it in as a reminder to remind me at like 6 o'clock and one of my employees that texts me is like

0:20.9

dude i thought you had your shit together why do you need a reminder take a shower because i

0:25.0

just put take shower hygiene is. Well, it's here. It's the the bourbon whiskey industry happen, and I'm one of your

0:54.5

hosts, Kenny Coleman. Well, it's here. It's the final Bourbon Community Roundtable of the

0:59.0

year, number 75, and in this episode, we focus on one major topic, and then in the show

1:05.2

looking back at this year in Bourbon. Last week, the team at Breaking Bourbon came out with

1:09.8

an excellent article called, Does Bourbon Have a Small, the team at Breaking Bourbon came out with an excellent article called

1:11.5

Does Burbin Have a Small Brand Problem? It was a fascinating one because it talked about many

1:16.5

of the interesting things that we all see about craft brands. Are people only interested

1:21.0

in heritage brands? Is there just a knowledge gap? Or is there a problem because of an unfair

1:26.5

playing field with the three-tier system? Heck, we can keep going. Are there too many choices? Or is there a problem because of an unfair playing field with the three-tier

1:27.6

system? We can keep going. Are there too many choices? Or do brands just lack height?

1:33.3

In the last part of the show, I revisit all of our 2022 predictions to see who got it right

1:37.9

and who got it wrong. But with that, enjoy this week's episode. And now here's Fred Minnick

1:42.9

with Above the Char. I'm Fred Minnick,

1:47.3

and this is Above the Char. This week's idea doesn't come from any one particular person,

1:52.5

but there's a sense of frustration out there that people are overwhelmed with all the bourbons

2:00.1

on the shelf. They're tired of seeing

2:03.0

bourbons coming in at $200 to start off. They're tired of not being able to get what they want.

2:10.6

And then they get, you know, to add to that frustration, they see me or someone like me on

2:15.4

YouTube, you know, review a product that they know that they can't

2:18.9

get. And whether I like it or don't like it, they feel frustrated because that whiskey's not

...

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