Apple's grown to become a very sophisticated marketing company. We do research on our

brand awareness, advertising recall, market share, but I received a letter from a six

and a half year old boy a few months ago, which to me completely sums up what we've accomplished

in the last few years.

It reads, dear Mr. Jobs, I was doing a crossword puzzle and a clue was, as American

as Apple Blank, I thought the answer was computer, but my mom said it was

pie. Hello and welcome to Kocasty Best 30 Plus Minute Out Conversation

You're going to hear all week long.

I'm your host Air Fine Elijah.

Join me today when not writing best-selling

Apple books you'll find him at the tattoo parlor getting ink of the Queen or yet

another coldplay tattoo. Lander Kani is here.

Good one. tattoo. Lander Katie is here.

How many co-play tattoos can you fit on one chest?

So you should get a picture for Instagram, we either.

Well, then I'm just putting them over at the top of each other, so.

So, sooner made it.

Good idea.

You got Chris Martin on your thigh, on your calf.

You love Chris Martin.

There's nothing wrong with that.

I love co-play so much.

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