386: Reinvent Yourself At 40 (Or Any Age!) Design Your Next Chapter with Purpose and Financial Confidence
The Clever Girls Know Podcast With Bola Sokunbi
Bola Sokunbi
4.8 • 931 Ratings
🗓️ 21 October 2025
⏱️ 69 minutes
🧾️ Download transcript
Summary
On this episode of the podcast, we're joined by Deon Stokes, MBA—entrepreneur, speaker, strategist, and founder of The Ambition Brand—for a powerful conversation about what it really takes to reinvent yourself at 40 (or any age).
Deon shares her own journey from political campaigns to building successful businesses in media, strategy, and tech, and now dedicates her platform to helping ambitious women design lives and careers that align with their purpose and financial goals.
With nearly two decades of experience, Deon breaks down the mindset shifts, planning tools, and practical strategies women need to confidently pivot, whether they're launching a new business, starting over after a setback, or simply craving a life that feels more aligned and fulfilling.
What Deon Discussed on the Podcast:
- Her personal story and how it shaped her mission to help women reinvent themselves.
- What reinvention looks like after 40 and why this stage of life is so powerful for transformation.
- Key financial mindset shifts women need to make before leaping into a new career, business, or passion project.
- How to craft an intentional reinvention plan that aligns with ambition and financial wellness.
- Using planners, clarity exercises, and income projections to map out a new chapter.
- Encouragement for women who feel it's "too late" to make a bold pivot.
- The role of discipline in turning purpose into sustainable financial and personal progress.
- The first three steps to take when ready for reinvention but unsure where to start.
AND SO MUCH MORE
How to Keep Up With Deon:
- Follow Deon on all platforms: @TheFaceOfAmbition
❤ Subscribe to the Clever Girl Finance newsletter for weekly motivation: clevergirlfinance.com/subscribe
❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books
❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages
❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog
❤ Follow us on Instagram: @clevergirlfinance
Transcript
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| 0:00.0 | Hello everyone and welcome to the Clever Girls Know podcast. This is Bola Shokombi. I'm the founder and CEO of Clever Girl Finance. The Clever Girls No podcast is a podcast for women offering a space for conversations around personal finance, business, life, and living. I'd love for you to subscribe to this podcast, |
| 0:23.9 | and you can do that everywhere you listen to your podcast episodes. |
| 0:26.2 | And if you love what you're listening to, |
| 0:30.9 | be sure to leave a review so that other amazing women just like you can find this podcast too. |
| 0:36.4 | Also, don't forget to stop by Clevergirlfinance.com forward slash subscribe and sign up for our weekly newsletter. |
| 0:39.4 | It's a great way to get motivation and accountability sent straight to your inbox as you work |
| 0:44.0 | on achieving your financial goals. We also have over 30 plus completely free courses to help you |
| 0:49.8 | on your financial journey. And if you haven't already, check out our YouTube channel. |
| 0:54.7 | Just search Clever Girl Finance on YouTube. |
| 0:58.0 | You can also find us on Instagram at Clever Girl Finance. |
| 1:01.6 | Okay, let's get into today's episode. |
| 1:06.0 | Hey, Dion. |
| 1:07.6 | Hi, dear darling. |
| 1:08.6 | Thank you so much for having me on today. |
| 1:10.2 | I appreciate it. Thank you for being here. Welcome to the Clever Girls No Podcast. I am so excited to have you on here. I am a huge fan of your YouTube channel. And I'm so excited to have you on the podcast, Dion. You're going to be talking to us about reinventing yourself after 40, how to design your |
| 1:28.0 | next chapter with purpose and financial power. And even if you are not 40, if you're younger than 40, |
| 1:33.5 | older than 40, this conversation is going to impact you. So please stay tuned for everything that we're |
| 1:39.4 | going to be talking about. And I'm going to let you introduce yourself to everyone and tell them who you are, why |
| 1:45.6 | you're so amazing, what you do. I'm so excited for this conversation. Well, as you said, my name is |
| 1:51.6 | Dion, also known as the face of ambition across all social media platforms, honey. I am so excited to be |
| 1:57.1 | here today because you're talking about one of my favorite topics, which is money. And reinventing yourself is something that I have done so many times. |
| 2:04.5 | And so on the spaces where I now live and where people normally get to know me, |
... |
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