#385: Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need with Dan Knuckey and Jason Bowman from The Office of Experience
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 26 June 2023
⏱️ 27 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the first of a quarterly outlook on B2B e-commerce and what brands should be looking out for there.
To help me discuss this topic, I’d like to welcome Dan Knuckey, Executive Creative Director, and Jason Bowman, Executive Director of UX at The Office of Experience.
RESOURCES
The Office of Experience website: https://www.officeofexperience.com
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:07.8 | Today we're going to talk about dispelling myths about funding, creative, and UX, what |
| 1:12.2 | you think you're getting versus what you really need. |
| 1:14.8 | In a special episode brought to you by the Office of Experience, a design driven digital |
| 1:19.4 | first vertically integrated and collaborative agency that believes in the power of ideas |
| 1:24.3 | and the strength of people. |
| 1:26.2 | This is also the second part of a quarterly outlook series on B2B e-commerce and what |
| 1:31.2 | brands should be looking for out there. |
| 1:33.3 | Tell me, discuss this topic. |
... |
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