384 Fans First by Jesse Cole

The Marketing Book Podcast

Douglas Burdett

Marketing, Business, Entrepreneurship

4.9 • 868 Ratings

🗓️ 20 May 2022

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience by Jesse Cole

About the Book:

The Savannah Bananas should not exist.

You can't name any of their players. They play in a 1920s-era ballpark with no ads or billboards. They play in kilts, stilts, and stilettos. They even have an all-grandma dance team: the Banana Nanas.

Everything the Bananas do is unconventional. It shouldn’t work.

And yet they sell out every game, have a waitlist in the thousands, ship merchandise around the globe, and entertain millions of followers on social media.

ESPN calls the Bananas “the greatest show in baseball.”

How is this even possible?

Two words: Fans First.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

If this all sounds bananas, that’s the point. Normal leaders read normal books and get normal results. But if you’re ready to change the game, break the rules, and create your own unforgettable team, then it’s time to go Fans First.

About the Author:

Jesse Cole is a fanatic about fandom. In 2016, he founded Fans First Entertainment and launched the Savannah Bananas baseball team with one mission: to spark a fan-focused movement.

Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world.

Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and not-so-proud promoter of the Human Horse Race and Flatulence Fun Night.

He’s a raving fan of his wife Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck.

Jesse owns seven yellow tuxedos.

And, interesting facts – as a baseball player he pitched no-hitters, he hit three home runs, and he even got to pitch at Fenway Park, home of the Boston Red Sox.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/fans-first-jesse-cole

Transcript

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0:00.0	This is Jesse Cole, author of Fans First,
0:02.8	Change the Game, break the rules,
0:04.4	and create an unforgettable experience.
0:06.3	And you are listening to the Marketing Book Podcast.
0:11.2	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:19.0	And now here's your host, Douglas Burdett.
0:22.0	Hello, thanks for joining me on the Marketing Book Podcast. Here's your host, Douglas Burdett.
0:22.7	Hello, thanks for joining me on the marketing book podcast,
0:25.3	where each week I publish an interview
0:27.1	with the author of a new marketing or sales book,
0:29.2	and which has been named as one of the top marketing podcasts
0:32.1	by Forbes and LinkedIn amongst others.
0:35.0	Don't worry about taking notes. You can find links to everything linkable in this
0:38.0	episode's website page at marketingbook podcast.com. And since I get to read every book featured on the show, if I can
0:45.6	recommend a specific marketing or sales book or any other resource I know of
0:50.0	for whatever challenge you're facing, send me a LinkedIn connection invite with a message that you're a listener,
0:55.2	and I will do my best to get you pointed in the right direction.
0:59.0	My name again is Douglas Burdett.
1:01.5	This episode is sponsored by marketing architects, creators of the all-inclusive
1:06.1	TV advertising concept that's so revolutionary, they wrote a book about it. I'll tell you more
1:11.6	and how to get a free copy of the book in a few minutes.
1:14.4	Now let's get on with the show.
	...

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