383 The Conversion Code 2nd Ed. by Chris Smith
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 13 May 2022
⏱️ 79 minutes
🧾️ Download transcript
Summary
The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition) by Chris Smith
About the Book:
In The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert.
Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
In this book, you'll learn to:
- Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
- Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
- Stop chasing leads and start attracting clients with amazing marketing and clever ads
- Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
- Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold
An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS, and small businesses competing in the hyper-competitive online environment.
The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners, and anyone else with a team who is responsible for growing revenue.
About the Author:
Chris Smith is the co-founder of Curaytor (an Inc 500 fastest-growing business) and he is one of the “Four Best Marketers Under 40,” according to the American Marketing Association.
His book, The Conversion Code, is taught at colleges like John Hopkins University and he has been a guest lecturer at NYU.
Chris used the blueprint in The Conversion Code to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.
Previously, Chris work for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/conversion-code-2-chris-smith
Transcript
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| 0:00.0 | Hi this is Chris Smith I'm the author of the conversion code stop chasing leads and start attracting clients second edition and you are listening to the marketing book podcast. podcast. |
| 0:14.0 | Welcome to the Marketing Book Podcast, |
| 0:17.0 | helping you keep up with the smartest thinking |
| 0:19.0 | in the quickly changing field of modern marketing. |
| 0:22.0 | And now here's your host, Douglas Burdett. |
| 0:26.1 | Hello, thanks for joining me on the marketing book |
| 0:28.0 | podcast, where each week I publish an interview |
| 0:30.5 | with the author of a new marketing or sales book and which has been |
| 0:33.1 | named as one of the top marketing podcasts by Forbes and LinkedIn amongst others. |
| 0:38.0 | Don't worry about taking notes you can find links to everything linkable in this |
| 0:41.4 | episode's website page at marketingbook podcast |
| 0:44.3 | dot com and since I get to read every book featured on the show if I can recommend a |
| 0:49.3 | specific marketing or salesbook or any other resource I know of for whatever challenge you're facing |
| 0:55.0 | send me a LinkedIn connection invite with a message that you're a listener and I will do my best to get you pointed |
| 1:01.1 | in the right direction. |
| 1:02.4 | My name again is Douglas Burdett. This episode |
| 1:05.3 | is sponsored by marketing architects, creators of the all-inclusive TV |
| 1:09.8 | advertising concept that's so revolutionary they wrote a book about it. |
| 1:13.8 | I'll tell you more and how to get a free copy of the book in a few minutes. |
| 1:17.8 | Now let's get on with the show. |
| 1:19.8 | Today we welcome back Chris Smith to talk about the second edition of his book |
| 1:24.0 | The Conversion Code Stop Chasing Leads and Start Attracting Clients |
... |
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