382: LinkedIn Next Level with Louise Brogan

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 15 August 2019

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Once you have your LinkedIn profile set up, what do you do there?If you really want to take your LinkedIn game to the next level, you need to create an effective LinkedIn strategy catered to your business and what you want to get out of the platform.

Today I am joined by Linked In expert, speaker and podcaster Louise Brogan of Social Bee NI we are talking how to create a posting strategy, the power of showcasing your thought leadership on LinkedIn, what to do after you publish an article to get more engagement, how to repurpose content from other sources on linked in, the difference between connections and followers and features of LinkedIn Premium and a really cool way to use the LinkedIn app to find others at the same event that are in and out of your network.

Connect with Louise on LinkedIn

Connect with Natalie on LinkedIn

With over 645+ million users, LinkedIn takes the crown as the world’s largest professional network. The ability to tap into a pool of potential clients and make connections that can help grow your brand is where the true power of LinkedIn lies.

This isn’t the first time Louise has been on the podcast. A year ago, she joined me for an on-air coaching session, where we talked about whether or not it was a smart business move to specialize on one platform. 12 months later and her decision to niche down and focus solely on LinkedIn has proved to be one of the best decisions she ever made.

Bonus Tips!

Louise shared so many amazing LinkedIn tips with us including how to get started with LinkedIn Live. Because LinkedIn Live is still in the initial testing stages, the feature isn’t available to all LinkedIn members. If you want access to the LinkedIn Live feature, you need to apply to become a live video broadcaster via a simple application process.

A great way to gain more followers without actually connecting with anyone is to switch your LinkedIn profile button from ‘connect’ to ‘follow.’

To do this, login to the LinkedIn app on your phone and tap on your profile. Select “Settings & Privacy” and then click on “Followers.” You’ll see a section beneath it that says, “Make follow primary,” and all you have to do is choose “yes” and your profile’s primary button will become “Follow” rather than “Connect.”

Connect With Louise Brogan

Books, Tools or Events Mentioned:

· BizChix Live

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This episode was first published at BizChix.com/382. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

Transcript

Click on a timestamp to play from that location

0:00.0	The response we got from our LinkedIn episode three weeks ago was so outstanding that I decided
0:11.7	we needed more time to dig deeper. I scrapped my plan for an Instagram episode in favor of
0:19.0	learning how we can take our LinkedIn presence to the next level.
0:23.7	Louise Brogan is joining me today to share how we can create a posting strategy, the power of
0:31.2	showcasing your thought leadership on LinkedIn, what to do after you publish an article to get
0:37.4	more engagement, how to repurpose content
0:40.3	from other sources on LinkedIn, the difference between connections and followers and
0:46.3	features of LinkedIn premium.
0:49.0	I think, though, one of my favorite parts of the episode is where Louise shares how to use the LinkedIn app on your
0:56.1	phone to find others at the same event that are currently in your network and others that are not
1:02.1	yet in your network. Plus, I share why I recently disconnected on LinkedIn with over 500 people.
1:16.0	Before we dig in, may I welcome you to the Biz Chicks podcast? I'm your host, Natalie Eckdahl.
1:23.3	I'm a business strategist, former competitive swimmer, out-of-the-box thinker, author, speaker,
1:30.3	mama, MBA, and CEO of BizChicks Inc. Our business is dedicated to helping women entrepreneurs
1:37.8	grow and skill their businesses while retaining more profit and creating more time for their VIPs or very important people.
1:47.8	My VIPs are my husband Mark and our three kids ages 4 to 17, so we are juggling preschool,
1:54.3	elementary school, and high school here. I have a very full life running a home, family,
1:59.9	and this dream business where we coach and
2:02.7	mastermind with high performing women entrepreneurs from diverse industries, locations, cultures,
2:08.9	and various ages. In case you're wondering, I don't have a perfect life and I don't claim
2:15.4	to be superwoman. It all works because I have a team and coffee.
2:20.0	I have help at home and in the business. I always encourage women to get as much help as they can
	...

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