382 - Building A Brand With No Distillery with Michael Paladini and Danny Polise of Penelope Bourbon

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 3 November 2022

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Starting a brand is no easy task. There will be a lot of fails before you ever see your first success and there's a lot to the industry that have to be taken into account from a regulatory aspect, supply chain, sales, and distribution. Mike Paladini and Danny Polise from Penelope Bourbon join the show to talk about how a wild idea to start a whiskey company grew into one of the hottest new brands on the market. They traveled to MGP after reading an article about how that craft whiskey you like is actually from a factory in Indiana. From there it's been a roller coaster of emotions and now they are working on new projects to reach more bourbon enthusiasts. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the aging climate of Texas Can you talk about your wildest high school party that you threw? What started you down the path of drinking bourbon? Are more people in New Jersey finding bourbon and becoming drinkers? What were you doing before Penelope? What made you want to quit your day jobs and pursue a whiskey career? What research did you do for starting a brand and sourcing? Talk about that first day at MGP? Did MGP help you with creating your proprietary blend? Were you trying to maintain consistency or try different blends? How are you figuring out how to scale the business with bottles in 29 states and 4 countries? Are you finding it harder to buy directly from MGP with the explosion? Why go into the light whiskey category? Do you have any finished whiskey horror stories? @penelopebourbon Support this podcast on Patreon

Transcript

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0:00.0	So, Danny, this is crazy. Danny goes, so last time I was on this highway, I was like driving
0:05.0	to Bardstown, not going here, but going to Bardstown. The flight was delayed two in the morning,
0:09.1	and he was falling asleep behind the wheel. And by the way, I thought this was like a couple
0:12.3	years ago. It was like six months ago. He never told me the story. So he calls one, he doesn't fall asleep, he calls one of those timeshare guys, be like, hey, I'm looking interested in the timeshare, tell me about Hawaii, and they'll just talk for 45 minutes.
0:25.4	No way, that's a lot.
0:26.5	So he does that, and then, you don't know, you want to finish it?
0:29.6	I ended up falling asleep and I hit the medium, bounce, oh my God, bounce four lanes across
0:35.4	the highway, and totally wrecked the whole left side of the rental car.
0:39.3	Yeah.
0:39.9	Oh my God.
0:40.5	And then he looks at me.
0:41.5	I'm like, this is the most ridiculous thing in the world.
0:43.1	Time share to crash.
0:44.4	And I'm like,
0:45.9	wow, I've never heard this story.
0:47.0	Yeah, you never just telling me this now?
0:48.3	Yeah. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.
1:12.2	Starting a brand is no easy task. I know. You hear us talk about it all the time on the show,
1:16.9	and that's because there's a lot of fails before you ever see your first success. And there's a lot
1:21.4	to the industry that has to be taken an account from the regulatory aspect, supply chain,
1:26.3	the sales motion, and distribution, and just a whole lot more.
1:30.2	Well, Mike Palladini and Danny Polisi from Penelope Bourbon,
	...

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