381. [Part 2 of 2] Learn The Three Things Lindsey Mathews Did To Go From $25-40k Months to Consistent $70k - $80k+ and On Track For A $102,000 Month While Working LESS than EVER!
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 7 November 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
Part 2 of our conversation with Lindsey Mathews AKA @trainerlindsey on Instagram and in this part, we cover strategic changes to her ideal client and switch offer, creating more LTV and a backend offer, becoming the full fledged CEO, and some REAL gold Erin shares about handling objections during sales calls.
Time Stamps:
(0:30) Changing Ideal Clients and Switch Offer
(2:25) LTV and Backend Offer
(6:03) Being the CEO
(10:02) Defining A Setter
(13:10) Gold On Sales and Handling Objections
(24:31) Where to Find Lindsey
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Transcript
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| 0:00.0 | So if you think about it this way, you know, when you're coaching people and they say, |
| 0:04.5 | I didn't hit my macros this week. |
| 0:06.4 | It was a bad week. |
| 0:07.5 | You're not going to be like, okay, cool, try better next week. |
| 0:10.0 | That would make you a shitty coach, right? |
| 0:11.5 | Right. |
| 0:12.3 | But when someone says, like, I don't have the money, were something about money makes |
| 0:17.4 | us go, oh, okay, well, you know, get a hold of me when you do have the money. Like for some conversations. |
| 0:21.7 | How do you break that? |
| 0:23.5 | You look at it the exact same way. |
| 0:25.1 | You look at it like a coaching call. |
| 0:26.5 | You just forget that you're talking about money. |
| 0:29.8 | Yeah. |
| 0:30.4 | I definitely went from helping busy moms to everybody. |
| 0:34.6 | Yeah. |
| 0:35.6 | Well, yeah, to now like, you know, helping specifically people over 35 or 40 |
| 0:39.5 | who feel like nothing's working for them, like, you know, that kind of language. Yeah. Do you have a |
| 0:44.4 | unique offer? Have we gotten there with you? Like, you like a switch offer? Um, I don't think I, |
| 0:52.4 | that wasn't in my critical projects, but I've kind of just the the language I use is the |
| 0:58.1 | because Moxie is my business name but I know that doesn't explain much but we just call it the Moxie |
| 1:02.6 | metabolic reboot system and so in in my like sales calls or strategy calls I'll say you know |
| 1:08.7 | I just kind of weave in the hormonal, metabolic aspect |
... |
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