When we buy food from healthy regenerative farmers, we win, the environment wins,

the community planet earth wins, maybe somehow Elon Musk would convince us that Mars wins too,

which is awesome. The universe wins, right? Eventually the food system is going to really go

this way because it seems like as a species you're a child and you're testing the boundaries

and you're kind of breaking the rules a little bit and expanding and what can you do and you get

burned here and there a little bit. And I think if you take that same concept and put it more on

a species level it's almost like we're testing the borders of technology and what we could do to

the earth and we're getting to this point we're realizing like we got one world here and we're

kind of destroying the thing in our behavior.

From the Weston A Price Foundation welcome to the Wise Traditions podcast for Wise Traditions

in Food, Farming and the Healing Arts. We are your source for scientific knowledge and

traditional wisdom to help you achieve optimal health.

Hey, Hilda here. Far match might sound like a dating app but it's actually a really cool

and user-friendly way to find local regenerative farms in your area. This is episode 380 and our

guest today is Max Cain. Max is the CEO of Farm Match. He is the author of three books on food

and health and he is the first and only person on the planet to bring affiliate marketing to local

food. Today, Max explains the mission behind the idea of Farm Match. It is to connect consumers to

farms that are doing it right and providing local nutrients food from regenerative farms.

Nine years into it, Max shares insights about how he came up with the idea,

what has surprised him most along the way and how to get started with Farm Match as a consumer.

He also reminds us that this wise way of producing food and eating it is trending. Max also tells

his own story of ill health as a child that led to his interest in real food and why he now

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