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Bourbon Pursuit

380 - Have Stickers Gone Too Far and What Makes A Good Acquisition Target? on Bourbon Community Roundtable #73

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 20 October 2022

⏱️ 62 minutes

🧾️ Download transcript

Summary

It's another month and another Bourbon Community Roundtable and we've got a great list of topics in #73. The first is stickers. I know, it seems like we talk about them all the time but now it's gotten serious. A Louisville bourbon club and liquor store chain was sued by Bob Baffert for almost $70k over a sticker, and yes, they paid up. So now, have we gone too far with stickers? Every year it seems like there are a few acquisitions that happen. Recently, we've seen Heaven Hill acquire Samson & Surrey, Pritzker buy Bardstown Bourbon, and last year MGP purchased LuxCo. These were all strategically different plays. So what do we think makes a good acquisition target in today's market? Following on that last question, those were all very high dollar buys. Is this a trend that we will see continue or is there a chance that smaller brands on the upswing could be gobbled up? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about storing bottles. Bob Baffert sued a Louisville liquor retailer for almost $70k over a sticker. Have we gone too far with stickers? What do we think makes a good acquisition target in today's market? Is there a chance that smaller brands on the upswing could be gobbled up? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon

Transcript

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0:00.0

what I'm doing like when I talk to musicians and like backstage and I talked to people

0:06.1

out in the music world like oh man I love bullet and I'm like they you're like here we go buddy

0:12.8

yeah wrap in yeah it it's how much time you got ready for this get ready for they're just

0:19.7

here's here's a here's a whiskey lesson you didn't ask for.

0:23.3

That's where Fred goes.

0:24.5

Well, I love nickelback, so thanks for coming out.

0:51.6

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

0:56.1

Well, here we are. It's another month and another bourbon community roundtable.

0:59.1

And we've got a great list of topics here in store for number 73.

1:01.7

And the first, well, it's stickers.

1:06.4

I know, it seems like we talk about them all the time, but it's now gotten pretty serious.

1:13.8

A Louisville Bourbon Club and Louisville Liquor Store chain has been sued by Bob Baffert for almost $70,000 over a sticker.

1:15.8

And yes, they paid up.

1:18.3

So now, have we gone too far with stickers?

1:21.8

And every year, it seems like there are a few acquisitions that happen.

1:26.8

Recently, we've seen Heaven Hill Acquire Samson & Surrey, Pritzker buys Bart Sound Bourbon Company,

1:27.7

and last year we saw MGP Purchase Luxco. These were all strategically different plays. So what do we think makes a good

1:33.8

acquisition target in today's market? And following on that last question, those were all very

1:38.8

high dollar buys. Is this a trend that we will see continue, or is there a chance that smaller

1:43.5

brands on the upswing

1:44.4

could be gobbled up as well? With that, enjoy this week's episode. And now here's Fred Minnick

1:49.6

with Above the Char. I'm Fred Minnick, and this is Above the Char. This week's idea comes from

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