#380: Engaging With the Marketplace with Chris Ruder

EntreLeadership

Ramsey Network

Management, Entrepreneurship, Business

4.7 • 4.4K Ratings

🗓️ 22 June 2020

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2008, Spikeball founder and CEO Chris Ruder set out to create the next great American sport. But unfortunately, after a sizeable ad spend, Chris discovered that his number one target market—volleyball players—didn’t exactly share his passion for the game. Useful information for sure, but you know what was even more valuable? The way he learned it. Tune in to find out why talking to real live people changed everything and enabled Chris to turn Spikeball into a $21 million company—while expanding globally and creating a rock-solid culture along the way. entreleadership.com/podcast Spikeball website Young Life website Unleashing the Ideavirus by Seth Godin How to Create Core Values Review this episode for a chance to win a $25 Amazon gift card As an Amazon Associate EntreLeadership earns from qualifying purchases. Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey guys, what do you think about the new caller driven
0:02.7	Entry Podcast?
0:03.8	What do you think about this terrible host?
0:05.4	Hey, let us know by clicking on the show notes
0:07.7	or texting survey to 33, 789.
0:11.0	It only takes a few minutes,
0:12.0	plus we will enter you for a chance to win
0:15.2	$100 gift card just for filling it out.
0:17.2	Text survey to 33, 789.
0:22.1	What are the prerequisites for starting and building
0:28.1	a viral multi-million dollar international brand?
0:31.9	A degree in business or finance,
0:33.4	a tenure strategic plan, an annual marketing strategy?
0:36.3	Well, an MBA would probably be helpful.
0:38.3	Maybe several high profile investors in contacts?
0:41.1	Well, that's a great list.
0:43.4	But it turns out that while most of those things
0:45.9	might be good, they aren't actually necessary.
0:49.8	From the Ramsey Network,
0:50.8	this is the Entry Leadership Podcast
0:52.4	where we help business leaders grow themselves,
0:54.5	their teams, and their profits.
	...

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