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You've Been Heard

380- Beyond Your ISP Chaos w/ Chris Soucie (New Horizon Communications)

You've Been Heard

Philip Howard

Technology, Tech News, Management, News, Business

549 Ratings

🗓️ 16 October 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

ON THIS EPISODE ➤ What network aggregation actually means (and why most IT leaders have never heard of it)➤ How to consolidate 50+ circuits onto one invoice with co-terminus contracts➤ Real strategies for 20%+ cost savings while improving service➤ POTS replacement tactics saving thousands monthly➤ The leadership question that gets executive buy-in: “What do we lose by not doing this?” Managing internet circuits across multiple locations feels like herding cats—if the cats all had different phone numbers and billing cycles. Chris Soucie’s spent 20 years at New Horizons Communications, and he’s breaking down the aggregator model most IT leaders don’t...

Transcript

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0:00.0

Welcome everyone back to dissecting popular IT nerds today. We have Chris. I mean, I'd like to say the Seuss, but Seuss-Sucy here. And we're speaking with a vendor today. This is, this is a

0:21.7

breakout from what we normally do. And the reason why we're speaking with a vendor today is because

0:26.8

I like to put together these things called special teams. I think when it comes to, to vendors and

0:32.0

vendors in the industry, there's this really horrible saying that goes around when you ask

0:36.4

someone why they're good. And they say, well, we're better because we suck less than everybody else.

0:41.5

And a lot of times it's about picking who sucks less.

0:45.1

And I just don't believe that that's a very good way of going about picking your vendors.

0:51.1

So I have a special philosophy or what do you want to call it a strategy or way of

1:00.2

being, which is to put together special teams inside each company. And I think when you pick a vendor,

1:04.3

you should have a very special team of people that help support you. And I have been working

1:10.4

with New Horizons, Communications, NHC for years. And, I've been working with New Horizons, Communications, NHC for years.

1:14.7

And I can tell you that it really, it feels like a family over there. And it feels like a special

1:20.1

team. And we've put together a special team for anyone that ever wants to work with an internet

1:26.1

aggregator plus, along with a lot more. So let's, Chris, why don't you just

1:30.6

do a general introduction of like, you know, who is NHC? We know, why are you guys special? And

1:37.1

kind of just to the point of everything that I just said. Yeah, sure. Thanks, Phil. So,

1:42.5

New Horizon Communications, we've started in 2002. We're privately held. We don't have any PE or VC backing. We're completely organic. We have about 300 employees and rapidly growing. About 80% of what we sell is network aggregation, coast to coast, as well as in Canada and some in the Caribbean. I will probably

2:01.7

expand into Europe in the next few years, but for right now, we're in North America, you know,

2:07.9

since Mexico. We are channel driven. Probably the largest differentiators that I can throw out there

2:14.4

are really the three, right? So we're channel focused only. We don't have a direct sales team. We have a channel management group that is, they're professional relationship managers, right? So, and that's it's guerrilla marketing. And they do a really, really good job of making sure that all of our partners, most of the TSD that we market through, have what they need, and know where to go, and they can get quick turnaround time on any of the pre-sale support that they need. So that's a big differentiator. There are, we're not, you know, our partners are Before you go on that, this is kind of like a double-edged sword because you're going to have a lot of listeners out there and say, like, well, I've never heard of you before. Why would I use you? And we're like, well, isn't that what you

2:53.3

want anyways? Like, aren't you sick of people showing up in your LinkedIn inbox and trying to offer you a $50 gift card to bribe you to get on a call with them for 15 minutes? Like, that's actually, like that's actually a good thing you know what i mean and again you know about them because

3:07.0

someone cared about you

...

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