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The Foundr Podcast with Nathan Chan

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 11 April 2015

⏱️ 44 minutes

🧾️ Download transcript

Summary

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy and finance, but despite years of delving into the life of the mind and the management of money, he couldn’t snag a job in the financial sector. So he sat there, tasked with an entirely different field: marketing. Griffel really wasn’t prepared, so he decided to fix that. He charged into the challenge, devouring books on marketing, consuming online classes, doing everything he could to eat up as much knowledge as possible. In just a year and a half, he says, he learned more about marketing than four years at university taught him about finance. Learn voraciously. A passion for new skills can expand your opportunities and multiply your successes. Griffel’s drive to be good at whatever he did gave him the ability to successfully manage a marketing budget of half a million dollars. Now, that same drive has put Griffel at the helm of One Month, a Y Combinator-backed education startup aiming to provide what he calls a “no-BS first month of learning.” The company has created a contingent of lightweight courses that each teach the basics of a topic—ranging from Ruby on Rails to HTML to growth hacking and more—in 15 minutes per day for 30 days. It was his endeavor to gain marketing skills that exposed Griffel to entrepreneurial education outside the brick walls and stone pillars of formal schooling. Having learned from platforms like Udemy and Skillshare, he eventually began teaching for them. While instructing an in-person class on coding at General Assembly, Griffel met Chris Castiglione, with whom he would one day found One Month.   In this interview you will learn: - Epic growth hacking strategies - Key lessons from a Y-Combinator backed startup - Mattan's experience at Y-Combinator - Key Entrepreneurial lessons learned along the journey - How to create powerful and valuable courses that sell - & Much more!   I Need Your Help!    If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

Transcript

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0:00.0

This is episode number 38 with Matt Ann Griffle, the Founder Podcast.

0:06.4

What you need is thirst.

0:08.1

You need to be a thirsty human.

0:10.0

Who is intent on learning.

0:12.2

It's a really fascinating exploration of human potential.

0:18.1

The Founder Podcast.

0:21.1

Even the greatest entrepreneurs had help.

0:23.9

If you want to learn from the most successful founders on the planet, you are in the right place.

0:29.6

Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon, John.

0:36.7

Learn from the greatest minds in business today with interviews hosted by Nathan Chan.

0:41.3

This is not your average entrepreneur podcast.

0:45.2

The Founder Podcast.

0:52.0

Hey guys.

0:53.1

Thank you so much for tuning in. Before we start today's episode, I just want to let

0:58.1

you know that our goal at founder is to help entrepreneurs succeed however we can by giving

1:03.7

away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,

1:09.9

you name it. We put out so much content to help you.

1:13.0

And another interesting project that we're working on right now

1:15.8

is partnering with world-class founders like Damon John, Alexa Von Tauble,

1:20.7

Greta Van Riel, and so many more to teach crucial skills like negotiation, finance, e-commerce, and so much more. So if you'd like to get

1:31.5

access to these free trainings with founders like this, which is 100% free, just go to founder.com

1:38.6

forward slash free. Okay, so now let's talk about today's episode. Hello and welcome to another episode of the founder podcast.

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