#38 Agile Brand Value 3

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9 • 113 Ratings

🗓️ 15 October 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

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Transcript

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0:00.0	This episode is brought to you by Shopify.
0:03.0	Looking to start a side hustle or become your own boss.
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0:12.0	control and grow your own business.
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0:20.0	co-deekk slash special offer or Lowercase. That Shopify.
0:24.0	dot coe dek slash special offer.
0:27.0	Hi, this is Greg.
0:29.0	Look for my book The Agile Brand on Amazon or on my website at the agile dot world.
0:34.1	Welcome back to the agile world this is Greg Kielstrom. Over the last few
0:40.8	episodes I've been talking about what I refer to as the Agile Brand Manifesto.
0:46.6	When I wrote my book The Agile Brand, I based this part off of the Agile Manifesta, which a bunch of software developers created in about
0:56.4	2001 that really launched the Agile Movement.
1:00.0	And because of that movement, we have all sorts of things like agile marketing, agile
1:04.8	HR, agile business, all of those.
1:07.2	So we have a lot, we owe them a lot to be honest.
1:12.0	So I kind of did my own version of that in my book and came
1:16.7	up with four values that agile brands have went over the first two already, the first being valuing long-term customers over short-term
1:26.6	sales.
	...

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