379: New Ways to Serve Your Email List in 2020

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 22 July 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is NOT about ways to sell to your list. We’ve all heard the stats about how every $1 spent on email marketing, about $44 is made in return. We KNOW that email marketing is the way to sell and see big profits, and I have tons of content that covers how to do that well. But one of the keys to success in selling to your email list actually has nothing to do with selling or introducing your offer. It’s those in-between seasons, when you’re not in a launch or pushing a new offer, that you form strong bonds and lasting relationships with your list by serving them. And yet, so many people forget about their list until they have something to communicate about a new product or offer and there’s some sort of urgency in making a sale. Let’s get into the 4 main different formats for serving your email list and being a valued resource in their inbox, not just another salesperson. C’mon and jump in with me! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/serveemail/

Transcript

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0:00.0	Your email list is an awesome way to just further heighten that connection to the content
0:05.6	that you've already worked so hard on, and it can also be a way to reinvigorate and
0:10.1	remind your people about what you've created in the past with already available to them.
0:14.9	Hey, my name is Jenna Kutcher, and I am obsessed with all things business, marketing, numbers,
0:20.3	and helping you to navigate both the messy and the magical seasons of this thing called
0:24.6	life.
0:25.6	All-town Mama, who took a $300 camera, grew a successful photo-biz, and now I work from
0:30.2	home in Rema 7 figure online business.
0:32.6	I teach you the tried and true secrets to building a career you adore.
0:36.6	Shia away from the real talk?
0:38.1	No way.
0:39.1	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:43.1	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:47.6	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:51.3	while you learn.
0:52.6	This is The Gold Digger Podcast.
0:55.4	Email marketing.
0:56.4	Yes, I am not done with my obsession.
0:59.2	I've actually been thinking a lot about email lists and not only why you need one, but what
1:03.8	you should send once you have one.
1:06.0	I like to think of communicating with my email list, kind of like sitting down for a happy
1:09.8	hour with my girlfriends, complete with my favorite spicy margaritas, and some heart-filling
	...

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