379 Get Your Startup Story Straight by David Riemer
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 15 April 2022
⏱️ 90 minutes
🧾️ Download transcript
Summary
Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs by David Riemer
About the Book:
In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount.
While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders.
In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful.
Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market.
Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration.
The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.”
If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.
About the Author:
David Riemer has worked in the center of the global hub of innovation—the San Francisco Bay Area—for most of his professional life.
He has spent forty years telling stories as a marketing and advertising executive at J. Walter Thompson, Yahoo!, and several startups.
Today he is an executive-in-residence at Berkeley-Haas School of Business, advising teams at Bay Area accelerators, and running storytelling training at Google, SAP, Salesforce, Netflix, Bose, Kaiser Permanente, and Abbot Labs.
He holds a BA from Brown University and an MBA from Columbia University.
And, interesting fact - he produces theater and serves as chair of the board of the American Conservatory Theater in San Francisco.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/get-startup-story-straight-david-riemer
Transcript
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| 0:00.0 | This is David Reamer, author of Get Your Start Up Story Straight, the definitive storytelling framework |
| 0:06.3 | for innovators and entrepreneurs. |
| 0:08.6 | And you are listening to the Marketing Book Podcast. |
| 0:11.6 | Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:21.0 | And now here's your host, Douglas Birdette. |
| 0:25.2 | Hello, thanks for joining me on the marketing book |
| 0:27.1 | podcast where each week I publish an interview with the author of a new |
| 0:30.4 | marketing or sales book, which has been named by Forbes and LinkedIn amongst |
| 0:34.5 | others is one of the top marketing podcast. Don't worry about taking notes. You can |
| 0:38.4 | find links to everything linkable in this episode's website page at marketing book podcast.com and since I get to read every book |
| 0:46.1 | featured on the show if I can recommend a specific marketing your sales book or |
| 0:50.0 | any other resource I know of for whatever challenge you're facing. |
| 0:53.4 | Send me a LinkedIn connection invite with a message that you're a listener |
| 0:56.7 | and I will do my best to get you pointed in the right direction. |
| 1:00.2 | My name again is Douglas Burdett. |
| 1:02.4 | All right, let's get on with the show. |
| 1:04.0 | Today we welcome David Reimer to talk about his book, |
| 1:07.0 | Get your startup story straight. |
| 1:09.0 | The Definitive Storytelling Framework |
| 1:11.0 | for Innovators and Entrepreneurs |
| 1:12.0 | published by River Grove Books. |
| 1:15.0 | David Reamer has worked in the center of the global hub of innovation in the San Francisco Bay Area |
... |
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