We're all figuring it out.

And sport shows you that, you know, that there's no end.

There's no like, up, that's it, you know, throw the towel.

There's just pivots.

Hey, everyone, Emily here. You are listening to Episode 378 of Hurtle, a wellness-focused podcast where I talk to inspirational people about everything from their highest, highest, highs, and toughest moments to essential tips on how to live.

Happier, healthier, more motivated lives.

We all go through our fair share of hurdles. My goal through these conversations is to empower you to better navigate yours and move

with intention so that you can stride toward your own big potential and have some fun

along the way. For today's episode, I am sitting down

with Kate Verneux. She's the director of women's strategy over at Zwift. And for those that may not

be in the loop on what Zwift is, don't worry, I've got you. Zwift is an online game for

cyclists, runners, triathletes, a training platform that enables users to ride and train completely in a virtual world.

For those of you that like to gamify your fitness, Zwift is basically your BFF.

Now, of course, Kate gives us the rundown on all things Zwift is basically your BFF. Now, of course, Kate gives us the rundown on all things Swift in today's episode, but she also talks to me about how she got into this position to be the person

that is advocating for women in cycling at one of the biggest brands in the space.

Kate talks about her background as a basketball player and the devastating injury that led

her to cycling in the first place.

She also talks about the different jobs she's had that led her to where she is now and what

it's been like for her to lead this charge as more and more eyes get on women's cycling.

We wrap about what she sees for the future of the sport, what it was like for Zwift to take a gamble,

becoming the title sponsor of the Tour de France Femm, now called the Tour de France Femme of Swift.

You don't need to tell me twice.

...