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BiggerPockets Real Estate Podcast

377: The Riches Are... on the Radio? How to Dial in Your Marketing & Do 100+ Deals a Year with Chris Arnold

BiggerPockets Real Estate Podcast

BiggerPockets

Education, Business, Investing

4.816.5K Ratings

🗓️ 9 April 2020

⏱️ 91 minutes

🧾️ Download transcript

Summary

Today's guest does 125 deals a year in Dallas—from his home base in the Caribbean. How? Well, he bailed on direct mail marketing and doubled down on radio ads. And when others froze up as the coronavirus spread, his team put in new systems and closed a $23,500 wholesale deal... without even stepping foot inside the house. Chris Arnold zigs when others zag, and today you'll learn how he sets up his business so he can consistently work ON it, not in it... while enjoying a great lifestyle in Tulum, Mexico. Chris shares timely tips for how to orchestrate deals while maintaining safe social distancing (he even holds "Zoom open houses" with multiple cash buyers at once); breaks down which team member handles each aspect of a transaction; and delivers a fantastic tip for new real estate investors struggling to stay focused. Plus—Chris shares how advertising on local radio stations has elevated his home-buying business to new levels. Look, he says, you might prefer podcasts... "but you are not your seller!" We play one of his ads on the show, and he guides us through how to research various audiences and negotiate the best rates with stations. This show covers it all—from the finer points of buying properties at deep discounts to the mindset shifts Chris has made along the way. Check it out, and if you enjoyed this please share it with just one family member or friend. We appreciate you, and we'll see you next Thursday. In This Episode We Cover: Why Chris runs his business virtually from Mexico His #1 lead generation strategy: good old-fashioned radio! 3 major demographics he markets to Why "bouncing" is the reason so many newbies fail 3 shifts he's made to adapt to COVID-19 How he decides whether to wholesale or fix and flip a property The exact workflow his team uses to work leads from start to finish How he inspects houses remotely Closing deals over the phone How he puts together "Zoom open houses" for cash buyers How he's finding cash buyers who will buy sight unseen How the market is reacting to coronavirus Ways to back out of a contract if necessary And SO much more! Links from the Show BiggerPockets Forums BiggerPockets Coronavirus Relief Programs BiggerPockets Webinars How to Build a Deal Pipeline Realtor Zillow Pandora The Multipliers Mastermind BiggerPockets Business Podcast Real Estate Rookie Podcast BiggerPockets Money Podcast GoBundance Check the full show notes: http://biggerpockets.com/show377 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is not a

0:05.0

a bigger pockets show 377. This is not a spray and prey approach.

0:07.5

We are not buckshotting.

0:09.2

We are coming in and we are choosing a different demographic and we are targeting that demographic based on reports, based on when we know behaviorally they're listening, and we know that that's what makes like Facebook so powerful is how much you can

0:24.9

niche it you can actually do some really good nitching with radio which I don't

0:28.7

think a lot of people understand.

0:30.3

You're listening to Bigger Pockets radio simplifying real estate for investors large and small

0:37.0

If you're here looking to learn about real estate investing without all the height

0:41.0

You're in the right place.

0:43.2

Stay tuned and be sure to join the millions of others

0:46.1

who have benefited from BiggerPockets.com.

0:49.2

Your home for real estate investing online.

0:52.3

What is going on everyone?

0:53.4

This is Brandon Turner, host of the BiggerPockets podcast,

0:56.2

coming at you with my co-host.

0:59.1

David Green, what's up man?

1:00.2

How you doing?

1:01.0

Just another rainy day in in California some of that uh

1:04.4

Seattle weather that you knew so well is moved down here but I'm doing good we're

1:07.8

sheltered in place we're still selling houses we're doing a lot virtually

1:12.0

the Bay Area market was so hot that this like

1:14.0

Corona thing really it didn't stop it but it slowed it down enough that people

...

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