This is the Read to Lead podcast, episode 376.

I could be kind of high character.

I don't do anything wrong.

I don't steal.

But nobody's trusting me because I'm not clear about where we're headed.

A lack of trust is your biggest expense. Without trust, transactions can't occur. Without trust,

influence is destroyed. Without trust, leaders lose their people. Trust can be either your

most vulnerable weakness or your greatest asset. Hi there,

I'm Jeff Brown, and this is the Read to Lead podcast, the podcast dedicated to your personal

and professional growth. You see, I believe that if you want to achieve through success in your

business and in your life, then intentional and consistent reading is a must. Each week, we're joined by

another successful and inspiring author, and we chat about his or her latest book, and we get

their unique insights on things like leadership, productivity, career, business, marketing, sales,

entrepreneurship, and more. Today, we sit down with David Horshager, author of the new book,

Trusted Leader,

Eight Pillars that Drive Results. I'm going to ask David to share key steps to building

trustworthy cultures, the two most important questions to ask in the midst of a crisis,

how you can be a trustworthy person but fail to build a trustworthy business and lots lots more.

Last week, I published a social media post called Yesterday versus eight years ago yesterday

that seems to have resonated with a lot of people. Some on Facebook even asks if I could

make it shareable. I even emailed my subscribers about it. It occurred to me that you

might get some value out of it as well, especially if you find yourself fighting against negative

...