Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business. And now here is your host.

This is Henry Lopez and welcome to this episode of the Howa Business. My guest today is Adam. Welcome back to the show.

Thanks, Henry. Super great to be here. So it's been a while since I've had you on the podcast,

but as I'll share here in a minute, Adam has been with me many times, numerous times. You are the

most frequent guest on the How of Business. Quite the honor. Very, very honored for that.

It'll be like, you know, on SNL when you're on five times, they give you that gold jacket. I don't know if you

watch Saturday Night Live or not. Wait, so I'm getting the jacket out of this? No, no jacket.

No, no. Maybe a pin might be. I'll settle for the pen.

There you go.

All right.

So we're going to dive about you, as those of you have heard Adam on the show before,

he is my go-to resource and partner for everything that has to do with online marketing,

specifically websites and SEO.

And so for most of us, we have to continue to be found online, perhaps now, more than ever,

certainly as COVID has shown.

And at the heart of being found online is this thing called search engine optimization.

Most of us have probably heard of that, or SEO.

And there's also this other thing, Google My Business, which in my observation and opinion

and experience, and we'll get Adams insight on, has really changed the whole landscape of where

you have to be online to get found.

So how important is it to getting found online?

And so Adam is here to share today his insights and tips on SEO, on Google My Business,

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