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The Marketing Book Podcast

376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

Douglas Burdett

Marketing, Business, Entrepreneurship

4.9 • 868 Ratings

🗓️ 25 March 2022

⏱️ 71 minutes

🧾️ Download transcript

Summary

Sell More with Science: The Mindsets, Traits, and Behaviors That Create Sales Success by David Hoffeld

About the Book:

Today, in sales, business, and life, you need every advantage you can get.

In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world.

Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.

You’ll discover:

  • Two evidence-based mindsets that will help you earn more sales
  • Seven strategies that will boost your chances of reaching any goal
  • Powerful principles that will enhance your ability to guide potential clients into positive buying decisions
  • Ways to win day-to-day interactions—in business and beyond
  • How to reframe any idea or situation
  • What it means to sell with integrity
  • A science-backed formula you can follow to create positive career change
  • And much more

Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.

About the Author:

David Hoffeld is the CEO and chief sales trainer at Hoffeld Group, a research-based sales and consulting firm.

He’s pioneered a sales approach based on research in neuroscience, social psychology, and behavioral economics that’s been proven to dramatically increase sales.

He has trained and coached salespeople from small and medium-sized businesses to Fortune 500 companies.

David has lectured at Harvard Business School and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Fast Company, Harvard Business Review, Investor’s Business Daily, INC, Forbes, CBS Radio, Fox News Radio, and more.

And, interesting fact – at the age of 10, he read Dale Carnegie’s bestselling book How to Win Friends & Influence People!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sell-more-science-david-hoffeld

Transcript

Click on a timestamp to play from that location

0:00.0

This is David Huffield, author of Sell Moore with Science and you are listening to the

0:06.0

marketing book podcast.

0:08.4

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing

0:15.1

field of modern marketing.

0:17.3

And now here's your host, Douglas Burdett.

0:20.9

Hello, thanks for joining me on the marketing book podcast where each week I publish an

0:24.7

interview with the author of a new marketing or sales book and which has been named by Forbes

0:29.1

and LinkedIn amongst others is one of the top marketing podcast.

0:32.6

Don't worry about taking notes.

0:33.8

You can find links to everything linkable

0:35.5

in this episode's website page at marketingbook podcast.com.

0:39.9

And since I get to read every book featured on the show, if I can recommend a specific

0:44.3

marketing your sales book or any other resource I know of for whatever challenge you're facing.

0:49.5

Send me a LinkedIn connection invite with a message that you're a listener and I will do my best to get

0:53.9

you pointed in the right direction. My name again is Douglas Burdett.

0:58.1

All right, let's get on with the show.

1:00.3

Today we welcome David Hofffeld back to talk about his his book Sellamore with science, the mindsets,

1:05.2

traits and behaviors that create sales success published by Tarture Para G, an imprint of Penguin Random House.

1:12.6

David Hofffeld is the CEO and Chief Sales trainer at Hoffield Group,

1:16.8

a research-based sales and consulting firm.

1:19.5

He's pioneered a sales approach based on research in neuroscience, social psychology, and behavioral

1:24.9

economics that's been proven to dramatically increase sales.

...

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