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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#376: Improving Customer Education for Better CX with Jack Foster, Workramp

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9113 Ratings

🗓️ 5 June 2023

⏱️ 28 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about customer education to improve the customer experience, and we’ll be talking about how to improve the employee experience through education as well.

To help me discuss this topic, I’d like to welcome Jack Foster, CMO at WorkRamp.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company


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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise

0:06.7

and technology platform leaders about the people, processes, and platforms that make marketing

0:11.7

and customer experience successful, scalable, and sustainable.

0:16.0

This is what creates an Agile Brand.

0:17.9

I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and

0:22.5

CX leaders and teams as principal and chief strategist at GK5A and bestselling author

0:29.2

keynote speaker, entrepreneur, and Agile certified coach.

0:33.6

The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack

0:38.0

technology services, talent services, and real world application.

0:42.8

For more information, go to tksystems.com.

0:47.4

To sign up for the Agile Brand newsletter and get the latest insights and articles on

0:51.1

marketing technology and CX, or to purchase a copy of my latest book, House of the Customer,

0:57.1

go to GregKielstrom.com.

0:59.2

You can also find all my books on Amazon and other retailers, and now on to the show.

1:06.9

Today we're going to talk about customer education to improve the customer experience,

1:11.1

and we'll be talking about how to improve the employee experience through education

1:14.6

as well.

1:15.6

To help me discuss this topic, I'd like to welcome Jack Foster, CMO at WorkRamp.

1:20.1

Jack, welcome to the show.

1:22.2

Thank you so much, Greg.

1:23.2

I'm excited to be here.

1:24.2

Yeah, looking forward to talking about this with you.

...

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