375: This is Why No One is Seeing Your Content

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 8 July 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When I was just starting out, I blogged Monday – Friday for YEARS… And while it’s admirable or even shocking, looking back those blogs weren’t really doing much for me. In fact, they were sucking up my time and not getting me anywhere closer to my goals. I’d share a new blog post once on Facebook, and then move on to creating the next. It wasn’t until I started creating content with intention and a plan that I started to see REAL results. The solution isn’t creating more and more and more. It’s not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client… The solution is tied to a simple purpose behind each piece of content you push out. Results don’t just come from a little call-to-action at the end of your blog post. They come from creating with intention, certainty, and confidence, and you can do that when you have a plan. This episode shows you how. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/createcontent/

Transcript

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0:00.0	Your content shouldn't just be an empty hope for a little SEO booster created just so
0:06.5	that you have an excuse to post on Instagram.
0:09.2	It shouldn't be something you do out of obligation or guilt either.
0:12.1	Your content should be the driving force behind everything that you do.
0:16.7	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:22.2	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.3	life.
0:27.3	Smalltown Mama Hutica $300 camera grew a successful photo biz and now we work from home in
0:32.4	Runa7 figure online business.
0:34.4	I teach you the tried and true secrets to building a career you adore.
0:38.3	Shia away from the real talk?
0:40.0	No way.
0:41.0	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:45.0	Think of this as your one stop shop for happy hour with a gal pal mixed with business
0:48.8	school.
0:49.8	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:53.2	while you learn.
0:54.4	This is the Gold Digger Podcast.
0:57.0	For years and years, I blog daily because honestly, I felt obligated to.
1:01.4	But those posts they weren't tied to a result or a purpose like, would you believe it if
1:06.0	I told you that in the last nine years, I haven't gone more than three days without publishing
1:11.1	a post on my blog.
	...

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