375: The Future of Digital Marketing and Advertising

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.8 • 4K Ratings

🗓️ 21 August 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Grant sits down with Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks about his approach to online advertising – something he calls intent-based branding. Find out what it is, how it works and how effective it is.

Transcript

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0:00.0	Thanks to Einstein to Shedder's listen and take notes, notes, more players.
0:07.0	Grand Cardo interviews CEO, best-selling authors, motivators, entrepreneurs, marketers, real estate
0:14.8	moguls, others who only make big moves and big plays in their industries.
0:20.0	This is the stuff that should be teaching in high school.
0:22.0	Then this, upper is power players.
0:28.0	Hey, welcome to Power Players.
0:30.0	Today I have with me, if you don't notice, dude, come on.
0:35.0	Come on.
0:36.0	Frank Kern.
0:37.0	Now, Frank Kern has been in the e-commerce space, the digital space, the online advertising
0:43.5	branding space for, I mean, longer than I even knew it existed.
0:48.0	I think that's actually, that's probably true.
0:50.0	No, no doubt about you.
0:51.0	Oh, is that right?
0:52.0	Yeah, I wasn't playing in the space.
0:54.0	I was doing door-to-door.
0:55.0	I remember, because I was a car salesman, and one of your hench people came and did door-to-door
1:01.3	salesmen.
1:02.3	Where were you selling cars?
1:03.3	Image BMW making Georgia.
1:05.3	Okay.
1:06.3	And I was a terrible car salesman.
	...

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