375: How Brown Toy Box Founder Went From Side Hustle To Every Target Store REWIND
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 25 October 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
In this rewind episode, I sat down with Terri-Nichelle Bradley, the founder of Brown Toy Box, an educational toy company producing STEAM toys, media, and experiences for centering and celebrating Black children. While working full time, Terri-Nichelle took Brown Toy Box from being a side hustle to a full-scale business.
In this episode she shares:
- How she expanded to being sold in every Target nationwide
- Why she pivoted from being a subscription box to direct to consumer
- How she used her network and won investors to fund toy production
Check out episode 375 of Side Hustle Pro Podcast on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Terri-Nichelle Bradley’s LinkedIn: https://www.linkedin.com/in/terrinichelle
- Brown Toy Box Instagram: https://instagram.com/browntoybox?igshid=YmMyMTA2M2Y=
- Brown Toy Box Website: https://browntoybox.com/
- New Voices Fund: https://newvoicesfoundation.org/
- Google Startups: https://startup.google.com/
- SheEO: https://coralus.world/
- 1863 Ventures: https://www.1863ventures.net/mentor-team
- ACE Loans, CDFI: https://aceloans.org/organization-overview/
- Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/
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Transcript
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| 0:00.0 | In football, the fourth quarter is where the magic happens. |
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| 0:40.4 | Learn more at housebot.com slash sales. |
| 0:46.6 | Here are listening to SideHussell Pro. |
| 0:48.9 | The podcast that teaches you to build and grow your side hustle from passion project to |
| 0:53.7 | profitable business. |
| 0:55.3 | And I'm your host, Nikkela Matthews of Comet. |
| 0:58.1 | So let's get started. |
| 1:02.3 | Hey friends, hey, it's Nikkela here and I'm back with another episode of SideHussell Pro. |
| 1:11.6 | So today in the guest chair is Terry Nishel Bradley, the founder of Brown Toy Box. |
| 1:17.7 | Launched in 2017 as a Steam Kit, which stands for Science, Technology, Engineering Arts, |
| 1:23.5 | and Mathematics, Brown Toy Box evolved into a full-scale educational toy company producing |
| 1:30.4 | and curating steam toys, media, and experiences for centering and celebrating black children. |
| 1:37.5 | In a manner, all children can enjoy, learn, and have fun. |
| 1:41.8 | Terry Nishel believes that black children should see themselves positively represented in |
... |
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