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The Marketing Book Podcast

374 How Creativity Rules The World by Maria Brito

The Marketing Book Podcast

Douglas Burdett

Marketing, Business, Entrepreneurship

4.9 • 868 Ratings

🗓️ 11 March 2022

⏱️ 79 minutes

🧾️ Download transcript

Summary

How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold by Maria Brito

About the Book:

Learn to make creativity work for your career.

Maria Brito illustrates how creativity is merely a series of habits, actions, and attitudes that anyone can develop—regardless of who you are or what you do.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.

Contrary to a myth that has been unfairly perpetuated, creativity can be taught and learned by anyone. How Creativity Rules the World builds the case for creativity as an inexhaustible resource available to everyone and proves that it is the key to thriving in the business world and beyond.

With revealing studies and stories spanning business and art, How Creativity Rules The World is a deep dive into history, culture, psychology, science, and entrepreneurship; breaking down and analyzing the elements used by some of the most creative minds throughout the last 600 years.

Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. She flipped the barrenness around her to emerge as one of the most well-known disruptors in the art world.

With this book, you will learn how to:

  • Overcome limiting thoughts and dispel myths about creativity.
  • Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship.
  • Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today.
  • Employ creativity in an everyday context to produce extraordinary results.

After applying the principles in How Creativity Rules the World to her own business, she started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. As evidenced by her students’ creative successes, Maria knows that this timeless guide will allow others to strike gold with their ideas.

How Creativity Rules the World promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.

About the Author:

Originally from Venezuela, Maria Brito was selected by Complex Magazine as one of the "20 Power Players in the Art World," as well as being named one of ARTNEWS Magazine’s “Deciders.”

She has advised hip-hop moguls, Oscar® winning actors, Tony® winning producers, CEOs of Fortune 500 companies, and many more.

She has written for publications such as Entrepreneur, Huffington Post, Elle, Forbes, Artnet, Cultured Magazine, and Departures.

For several years, Maria has taught her creativity course in companies, and in 2019, she launched “Jumpstart,” an online program on creativity for entrepreneurs based on years of research and observation in both the areas of business and art.

Maria also wrote and hosted “The “C” Files with Maria Brito”, a TV and streaming series for PBS’s new station “ALL ARTS.”

And, interesting facts – she is a graduate of Harvard University and Harvard Law School!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/how-creativity-rules-world-maria-brito

Transcript

Click on a timestamp to play from that location

0:00.0

This is Maria Brito, author of how creativity rules the world, the art and business of turning your ideas into gold.

0:08.0

And you are listening to the Marketing book podcast.

0:13.0

Welcome to the marketing book podcast

0:17.0

helping you keep up with the smartest thinking

0:19.0

in the quickly changing field of modern marketing.

0:22.0

And now here's your host, Douglas Burdett.

0:26.0

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview

0:30.4

with the author of a new marketing or sales book and which has been

0:33.4

named by Forbes and LinkedIn amongst others is one of the top marketing

0:37.0

podcast don't worry about taking notes you can find links to everything linkable in

0:40.8

this episode's website page at marketingbook podcast.com.

0:45.3

And since I get to read every book featured on the show, if I can recommend a specific

0:49.7

marketing or sales book or any other resource I know of for whatever challenge you're facing, send in your

0:53.3

Facebook or any other resource I know of for whatever challenge you're facing

0:54.4

send me a LinkedIn connection invite with a message that you're a

0:57.2

listener and I will do my best to get you pointed in the right direction.

1:01.1

My name again is Douglas Burdett. All right let's get on with the show.

1:05.6

Today we welcome Maria Brito to talk about her book how creativity rules the world the art and

1:11.2

business of turning your ideas into gold published by Harper Collins.

1:15.7

Originally from Venezuela, Maria Brito was selected by Complex magazine as one of the 20

1:21.3

Power Players in the art world, as well as being named one of the 20 power players in the art world, as well as being named one of Art News

1:25.4

Magazine's deciders. She has advised hip-hop moguls, Oscar-winning actors, Tony

...

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