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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#374: Customer Lifetime Value and Journey Orchestration with Matthew Egol, JourneySpark Consulting

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 31 May 2023

⏱️ 24 minutes

🧾️ Download transcript

Summary

I’m excited today to be talking with someone who I’ve collaborated on a few articles with amongst other things. We’ve discussed AI, Customer Experience, and Journey Orchestration based on our experiences working with leading brands.

I’d like to welcome Matthew Egol, Founder & CEO of JourneySpark Consulting, and today we’re going to talk about true, customer-centric journey orchestration.

RESOURCES

JourneySpark Consulting: https://sites.google.com/view/journeysparkconsulting/about-us/our-partner-network

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company


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Transcript

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0:00.0

Spark your creativity with the Sims.

0:04.0

Sometimes you might feel like you're not creative

0:07.0

and you have to go and search of your creative spark again.

0:10.0

Maybe this is catching up with creative friends,

0:13.0

experimenting with a new look or trying out a new recipe

0:16.0

and thanks to the Sims, inspiration is just one game and one spark away.

0:21.0

Ready to spark something? Download the Sims 4 and play for free.

0:30.0

Welcome to season 5 of the Agile Brand with Greg Kielstrom,

0:33.0

where we talk with enterprise and technology platform leaders

0:36.0

about the people, processes and platforms that make marketing

0:39.0

and customer experience successful, scalable and sustainable.

0:43.0

This is what creates an Agile Brand.

0:45.0

I'm your host, Greg Kielstrom,

0:47.0

advisor and consultant for Fortune 1000 Marketing and CX leaders

0:51.0

and teams as principal and chief strategist at GK5A

0:55.0

and bestselling author, keynote speaker, entrepreneur

0:59.0

and Agile Certified Coach.

1:01.0

The Agile Brand podcast is brought to you by TechSystems,

1:04.0

an industry leader in full stack technology services,

1:07.0

talent services and real world application.

1:10.0

For more information, go to teksystems.com.

1:15.0

To sign up for the Agile Brand newsletter

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