#374: Are you ignoring the next, most obvious step to growing your online business?
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 29 June 2021
⏱️ 28 minutes
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Summary
Without even meeting you, I can tell you the next stage of growth for your ecommerce business. It's almost certainly an area you've been paying too little attention to lately because of how the world has changed in the virus era, but understanding this simple LEADERSHIP and SERVING lesson is vital to the growth and survival of your business. The next step in your business growth involves using more words - and I'll tell you how in today's episode. This lesson is based on timeless biblical wisdom and I hope it will challenge you the way it challenges me!
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Transcript
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| 0:00.0 | One of my favorite illustrations from one of my favorite mentors, Daniel Lapin, is when he addresses an audience of listeners. |
| 0:10.9 | And he's speaking at an engagement. |
| 0:12.5 | And he says, who here can hold up a $20 bill? |
| 0:15.3 | Someone hold up a $20 bill. |
| 0:16.7 | And someone inevitably volunteers and holds it up. |
| 0:19.8 | And he says, would you be interested to know that I could tell you exactly how you came |
| 0:23.3 | about having that $20 bill? |
| 0:25.3 | Would that be an interesting trick? |
| 0:27.4 | Would you be curious to know how I can accomplish such a mysterious achievement is telling |
| 0:33.4 | you exactly where that money came from? |
| 0:36.2 | And it sounds like he's about to do some kind of parlor |
| 0:38.8 | trick or some kind of, you know, magic trick. But he says, okay, before I tell you exactly how you |
| 0:43.7 | got that money, I got to ask you a couple questions. First, he says, while you were coming into |
| 0:50.1 | the auditorium today, did you reach into somebody's pocket and slide that $20 bill |
| 0:57.1 | out without them knowing you were doing it? And the person says, no, of course not. He said, |
| 1:00.8 | well, when you were in a parking lot yesterday shopping and you saw the old lady with her purse, |
| 1:05.5 | did you grab it off her shoulder and run away and come about that money by taking it by force from someone else. |
| 1:12.6 | And person says, no, of course not. |
| 1:14.6 | Then he goes on to say, and he embellishes the story and continues, you know, there's several |
| 1:18.2 | ways to come about money illegitently, basically taking it against someone's will, right? |
| 1:24.0 | He says, okay, now that we've knocked all those options off the table, I know exactly how |
| 1:28.5 | you got that money. There's only one way to get it. It's to serve another one of God's children |
... |
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