4.8 • 1.2K Ratings
🗓️ 1 August 2025
⏱️ 90 minutes
🧾️ Download transcript
Adnaan Jassat is the Gen Z founder of ThrillerME, the Middle East's largest online sneaker marketplace. He joins Zuby to discuss his entrepreneurial roots, growing up between Dubai and South Africa, and how those experiences shaped his worldview. They explore the trade-offs between freedom and safety, the changing value of higher education, and how embracing unconventional goals can lead to success. Adnaan also shares his insights on societal expectations, generational purpose, and why youthful energy is such an undervalued asset.
Timestamps:
(0:00) Introduction
(0:38) Adnaan Jassat: Entrepreneurial Journey
(1:54) Growing Up in Dubai vs. South Africa
(6:38) The Freedom and Safety Debate
(15:18) The Value of Higher Education
(32:44) The Pill to Swallow: Embracing Unconventional Goals
(33:57) Learning from Those Who've Done It
(35:34) The Concept of Agency
(38:40) Investment and Risk-Taking
(40:48) Societal Expectations and Personal Purpose
(55:04) The Relentless Pursuit of Excellence
(56:48) The Fallacy of Retirement
(1:00:07) Thinking Beyond Self: Generational Impact
(1:02:50) The Value of Youthful Energy
(1:03:31) Materialism vs. True Success
(1:04:11) The Process of Building Success
(1:04:51) Advice for the Discontented
(1:07:15) The Importance of Discipline
(1:08:37) Mindset and Success Stories
(1:10:45) Long-Term Thinking and Life Choices
(1:19:52) The Role of Happiness and Joy
(1:27:13) The Journey of Excellence
(1:28:58) Future Goals and Vision
(1:30:01) Outro
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0:00.0 | I am the man sick with a slang, sick and I'm destined for fame. |
0:07.0 | Do for the fam, not for the grand, stunting you're destined for pain. |
0:10.0 | I do not frown, I do not scam, put some respect on my name. |
0:14.0 | Sick like a pain, click and a bang, y'all gonna remember the name. |
0:17.0 | Y'all gonna remember the name. |
0:19.0 | I'd like to welcome you back to the Real Talk with Zubi podcast. On today's episode, we've got on another brilliant guest. He is a young entrepreneur. He is the founder and owner of Thriller M.E. And this is Adnan Jessat. Welcome to the show. Thank you, Zubi. Good to meet you. Great to meet you,, man. No doubt, man. Adnan, I've done a very brief intro there, but for my listeners around the world, please introduce yourself and tell them what you're about. Yeah. So my name is Adnan Jasat. I'm the founder and CEO of Thrill M.E is the largest marketplace for sneakers, street to wear accessories in the Middle East. I also founded multiple other companies and startups in the UAE, Middle East, South Africa, Canada, etc. |
1:00.0 | But yeah, my current startup at the moment is Thirlet MEE, Middle East. |
1:05.0 | And yeah, we the regions, we started about three years ago, and today we are the region's number one pioneer marketplace |
1:14.7 | for accessories, streetwear, sneakers, watches, handbags, anything you can think of that's |
1:20.0 | collectible. We're the number one marketplace. We've got about 55,000 users at the moment. |
1:26.2 | We span across 30 countries in the Middle East as well as Africa. |
1:29.8 | And we work with some of the biggest celebrity endorsers that you can think of. We work with |
1:33.4 | names such as Jason DeRullo, Post Malone, Sway Lee, the Migos group, on and on and on. |
1:39.6 | We work across different talent groups. We work in the music sector. We work in the fitness sector. We |
1:44.9 | worked in the beauty sector, et cetera. And yeah, that's a, that's a brief description. Awesome. Well, firstly, congratulations. Thank you so much. No doubt, man. Tell me a little bit about your background. Where are you from? So I'm from South Africa. Currently, I'm, I just turned 22. I was 21. about three weeks ago I just on 22. |
1:42.0 | Happy belated. Thank you. |
1:43.5 | And yeah, I grew up in Dubai. |
1:45.5 | I think Currently, I just turned 22. I was 21, about three weeks ago, I just turned 22. |
2:00.9 | Happy belated. Thank you. And yeah, I grew up in Dubai. I think Dubai is a fantastic place to cultivate and grow as a young man, especially in terms of business. Things are so easy, things are so flexible. You don't have to jump through too many hoops to start a business, to grow a business. And, you know, like I said a discussion before, I told you, I'm in and out of South Africa and Dubai. |
2:22.2 | And they both have the pros and cons. |
2:24.3 | But what I like about Dubai, which is where we're shooting this podcast now, is Dubai has made it such a cohesive hub for people who want to start grow businesses, especially online businesses. |
2:50.8 | There's not much legislation. There's not much regulation. It's very easy for someone, even a young guy, someone is watching this as 19 or 20 to come here and actually start a full-fledged, respectable online e-commerce business. Even if you're looking to go in the retail sector, Dubai, I think, is a hub for business. So I think if you're looking to start a business, Dubai is a fantastic place. That's where I am. But I mean, there's pros and cons like every place. Of course. What was it like growing up in Dubai, actually? Dubai is interesting. Growing up, I guess it's strange in the sense that it's so safe, it's sort of like a bubble that when you go anywhere else you feel about out of place because when you come to Dubai, you don't have to worry about too much you know, |
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