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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

373: What You Should Actually Be Blogging About

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 1 July 2020

⏱️ 17 minutes

🧾️ Download transcript

Summary

I believe that blogging isn’t just important for your business to run to its fullest potential… it’s necessary. But the MAIN issue I see entrepreneurs facing is just knowing what to write about. Writer's block is real and there’s only so much to cover in your area of expertise, right? Nope! I want to share with you the things that you ACTUALLY need to be blogging about. Yes, some of this will fall within your business niche, but not always. This system has allowed me to blog 4 to 5 days a week for the 9 years I’ve been running a business and never run out of topics to write about. Plus, it allows you to create the right content that your audience wants and needs from you, so that they keep coming to you as the trusted expert in your arena. That’s something worth blogging about… Let’s jump in! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/blogging/

Transcript

Click on a timestamp to play from that location

0:00.0

If your current process right now is publishing and then sharing it once on social before moving

0:06.2

on and creating the next piece, then that's a problem in and of itself.

0:10.8

When you create with an Evergreen model as the goal, it'll allow you to promote that

0:14.4

content long after you publish it.

0:16.8

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers

0:22.3

and helping you to navigate both the messy and the magical seasons of this thing called

0:26.6

Life.

0:27.6

I'm a small-town mama who took a $300 camera, grew a successful photo-biz and now I work

0:32.2

from home in Rema 7 figure online business.

0:34.7

I teach you the tried and true secrets to building a career you adore.

0:38.7

Shia away from the real talk?

0:40.2

No way.

0:41.2

Money, hardship, growth, loss and marketing are all topics we discuss here.

0:45.2

Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.

0:49.7

Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged

0:53.4

while you learn.

0:54.7

This is the Gold Digger Podcast.

0:57.5

Tell me if this sounds familiar.

0:59.4

You log into work every day.

1:00.8

You're answering inquiries, communicating with clients or customers, making sure each

1:04.5

piece of the puzzle is sailing smoothly.

1:07.0

There's a lot to handle day in and day out but there's also this like nagging, constant

...

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