372 How Not to Suck At Marketing by Jeff Perkins

The Marketing Book Podcast

Douglas Burdett

Marketing, Business, Entrepreneurship

4.9 • 868 Ratings

🗓️ 25 February 2022

⏱️ 87 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How Not to Suck At Marketing by Jeff Perkins

About the Book:

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world.

Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all.

Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.

But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape.

Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to:

Create a focused marketing program that drives results
Collaborate effectively with the key stakeholders
Assemble a high-performing marketing team
Define and nurture your company (and personal) brand
Build a focused career and find the right job for you

Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

About the Author:

With over 20 years of marketing experience, Jeff Perkins is a self-described marketing geek who frequently contributes to several marketing publications, speaks at lots of industry events, and has won numerous awards such as the Atlanta Business Chronicle’s MAX Award for marketing excellence and the Technology Association of Georgia’s Award for Marketing Executive of the Year.

Jeff is currently CEO at ParkMobile, but he started his career grinding it out in the NYC ad industry. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side.

And, interesting facts - he’s native of southern New Jersey, is a big fan of the Philadelphia Eagles and Bruce Springsteen (whom he has seen perform over 30 times)!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/not-suck-marketing-jeff-perkins

Transcript

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0:00.0	This is Jeff Perkins, the author of How Not to Suck at Marketing, and you are listening to the
0:05.2	Marketing Book Podcast.
0:07.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern
0:15.6	marketing.
0:16.6	And now, here's your host, Douglas Burdett.
0:20.3	Hello, thanks for joining me on the Marketing book podcast where each week I publish an interview
0:24.5	with the author of a new marketing or sales book and which has been named by Forbes and LinkedIn
0:29.2	amongst others is one of the top marketing podcast. Don't worry about taking notes.
0:33.2	You can find links to everything linkable
0:34.8	in this episode's website page
0:36.6	at marketingbook podcast.com.
0:39.3	And since I get to read every book featured on the show,
0:42.2	if I can recommend a specific
0:43.8	marketing your sales book or any other resource I know of for whatever challenge
0:47.7	you're facing. Send me a LinkedIn connection invite with a message that you're
0:51.2	a listener and I will do my best to get you pointed in the right
0:54.5	direction. My name again is Douglas Burdett. All right let's get on with the show.
0:59.9	Today we welcome Jeff Perkins to talk about his book How Not to Suck at Marketing, published by How to Conquer.
1:06.4	With over 20 years of marketing experience, Jeff Perkins is a self-described marketing geek who frequently
1:12.0	contributes to several marketing publications speaks at lots of industries. marketing Award for Marketing Excellence and the Technology Association of Georgia's Award for Marketing Executive of the Year.
1:26.1	Jeff is currently CEO at Park Mobile, but he started his career grinding it out in the New York City ad industry, just like the host of the marketing book podcast.
1:37.0	His experiences range from traditional to digital, B to C, to B, and agency side to client side. And interesting facts. He's a native of
	...

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