372: Building A Bold Media Platform For Women Of Faith With Ruth Yimika Afolabi
The Clever Girls Know Podcast
Bola Sokunbi
4.8 • 898 Ratings
🗓️ 10 June 2025
⏱️ 56 minutes
🧾️ Download transcript
Summary
On today's podcast episode, Ruth Yimika Afolabi, joins us to discuss how she has built a bold media platform for women of faith.
Ruth is the founder of Magnify, a platform that equips ambitious women of faith through content and community. She has built a global brand while shaping conversations at the intersection of faith, business, and culture. Alongside her work with Magnify, she is a brand strategist, helping premium businesses and entrepreneurs, craft and scale powerful, authentic brands. With a deep passion for storytelling and alignment, she specialises in building brands that leave a lasting impact.
WHAT RUTH DISCUSSED:
- The defining moment at age 19 that led to the creation of Magnify while still in university.
- How faith played a central role in building Magnify, even when the direction wasn’t always clear.
- Navigating the intersection of faith, feminism, and fashion in her work and the broader mission of Magnify.
- What it looks like to create a space where women can explore faith in an unpressured and engaging way.
- How her personal struggles with faith have shaped her leadership and content creation for the platform.
- How she funded the business in its early stages and financial advice for women launching purpose-driven ventures.
- Her biggest lesson in entrepreneurship as a founder in the faith-based space.
- Advice for women looking to step out in faith and build something meaningful without having all the answers.
AND SO MUCH MORE
HOW TO KEEP UP WITH RUTH:
- Ruth on social media @ruthyafolabi
- Magnify on Instagram: https://www.instagram.com/magnifycollective
- Via the Magnify website: https://www.magnifycollective.com/
- On YouTube: https://www.youtube.com/@Magnifycollective
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Transcript
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| 0:58.1 | support our show by saying you heard about Indeed on this podcast. Indeed.com slash show. Terms and |
| 1:05.5 | conditions apply. Hello everyone and welcome to the Clever Girls No Podcast. |
| 1:13.4 | This is Bola Shokunbi. I'm the founder and CEO of Clever Girl Finance. |
| 1:18.8 | The Clever Girls No podcast is a podcast for women, offering a space for conversations around personal finance, business, life, and living. |
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... |
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