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Mile Higher

371: The Self-Help Guru’s Sweat Lodge That Became a Crime Scene

Mile Higher

Mile Higher Media & Audioboom Studios

True Crime, Society & Culture, History

4.822.8K Ratings

🗓️ 28 November 2025

⏱️ 96 minutes

🧾️ Download transcript

Summary

For many, the landmark 2006 documentary The Secret was their first introduction to new age spiritualism and the law of attraction. This turned many of the Self-Help gurus featured in the documentary into overnight celebrities, including James Arthur Ray. From his “rockstar,” style seminars and in your face attitude, James rose to prominence by giving his attendees immense challenges, pushing them to breakthrough. But when a sweat lodge ran by James killed three people, the question remained: was he at fault? Did his teachings lead to this? Would he ever face justice or apologize?

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Intro 0:00
What Happened All Those Years Ago? 1:18
Charging for Help 2:56
James' Early Life 6:22
World Traveler or Good Liar? 10:24
Awestruck 13:58
Good Money in Self Help 23:23
Early Signs of Trouble 30:32
The Secret 32:24
James' First Taste of the Spotlight 43:54
Delusions of Grandeur 50:19
Becoming a Cult 55:21
The Sweat Lodge 58:48
How it All Happened 1:06:12
Immediate Aftermath 1:13:48
No Leg to Stand On 1:20:05
James' Return 1:26:56
A Sudden End 1:28:40
Final Thoughts & Outro 1:32:44

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The creator hosts a documentary series for educational purposes (EDSA). These include authoritative sources such as interviews, newspaper articles, and TV news reporting meant to educate and memorialize notable cases in our history. Videos come with an editorial and artistic value.

Transcript

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0:00.0

Hey, what is up everybody?

0:17.9

And welcome back to mile higher. Yeah, to Mile Higher podcast, episode 371. We were off last week, right? You were. If I understand our schedule correctly. Yes. Back from a... Actually, that's a lie. No. You were not. We were not off. Oh. In real life, you were. In real life, we were. We are now back in the country. We were in Paris. I much preferred it out of the country, I must say.

0:43.2

Beautiful place, by the way. Mm-hmm. Beautiful. Stunning. Well, today we have a topic that ain't so beautiful, talking about someone specifically who is quite ugly in all ways in my opinion.

0:56.6

Wow.

0:57.0

Okay.

0:57.6

As we were saying, he kind of looks like an ugly Bradley Cooper, Kroger brand Brad, you could say.

1:05.5

We'll see if people agree with us with us with a smidge of Cody Brown.

1:09.3

Yeah, a smidge of Cody Brown town for sure. Mm-hmm. Mm-hmm. Yeah. Now,

1:14.4

his personality is what truly makes him ugly. But today we're going to go all the way back to the very

1:20.7

beginning and look at the, really the rise and fall of James Arthur Ray. Uh, starting out with two people who become very important to the story

1:31.2

later on, Beverly Bun and Kirby Brown. And their introduction to James Arthur Ray was similar to that

1:37.4

of many others. They discovered the self-help guru through the secret, of course, as we just mentioned,

1:43.5

and subsequent appearances on

1:45.2

Oprah, which obviously being on Oprah's show is huge, is going to get you access to a huge

1:51.1

audience, and that really helped spike interest in his self-help career.

1:56.9

He was on there quite a bit.

1:58.8

And really got things going for him.

2:18.3

And James really became popular because he started, you know, he was looking at the self-help industry. He's like, how can I kind of carve my own path here? And he's kind of figured out that by combining different elements of other self-help gurus, you know, spiritual, financial, business, relationships.

2:23.5

The classic. Yeah, kind of, a new age spiritualism, kind of putting it all together into one,

2:29.9

uh, including, you know, the law of attraction in there, of course, that this would kind of create a, what he thought, a relatable, uh, sort of philosophy that people would resonate with.

2:37.1

Beverly said, I knew I had some shortcomings in different areas of my life and I thought I needed

2:41.1

something new to give me a new perspective or put me on a different path. And in May of 2009,

...

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