371: Pre-Launch Secrets to Create Buzz and Warm Up Any Audience

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 24 June 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the early days of my brand launching was more of a battle than a sweet cakewalk. Nowadays, we’ve got launching down to a T. We don’t have all the answers -- OH, we are still learning so much every single week and through every single launch. But truthfully it comes down to a lot of little things, and ONE major thing that makes the key difference. I want to talk today about the pre-launch. I believe pre-launch, the period of time before you make the actual offer available or open the cart, is the make or break for a launch and the goal you want to hit. This is my exact framework for pre-launch… What I do in the days and weeks leading up to launch to make THAT time way more manageable, light, and rewarding. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/prelaunch/

Transcript

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0:00.0	All of my listeners were business owners, and we need to address the elephant in the room.
0:05.1	We're working in a new environment, the world is changing on a day-to-day basis.
0:09.4	Now, behind closed doors, I've been asking myself a lot of hard questions and exploring
0:13.5	what forward will look like.
0:15.2	I have something personal that I'll be sharing with you soon, and I wanted to note that we
0:18.5	are not back to business as usual.
0:21.2	The usual is what got us here, especially considering what parts we all play in the unification
0:26.2	of the human race.
0:27.4	Now, this particular episode, it fits into our normal framework, honoring my commitment
0:31.6	to serve my community.
0:33.3	As we move forward with our business content, please expect for me to infuse content that
0:38.0	is scanned and sharing some of the things I'm experiencing and learning in this time.
0:42.2	This will be me removing the leader hat and leaning into being the student.
0:46.8	I only ask that you stick around and learn with me if you're ready.
0:50.0	Stay tuned as we adjust in forward motion, now onto the show.
0:54.5	With this sound pre-launch strategy, you'll get all of that creation taken care well
1:00.3	before your offer is available, and you'll have climbed your audience so that they know
1:04.7	an offer is coming and will likely be excited to jump on it once it's finally available.
1:10.0	Hey, my name is Jenna Kutcher, and I am obsessed with all things business, marketing numbers,
1:15.2	and helping you to navigate both the messy and the magical seasons of this thing called life.
1:20.1	I'm a small town mama who took a $300 camera, grew a successful photo biz,
1:24.4	and now I work from home in Rema 7 figure online business.
	...

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